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July comScore report ranks Moguldom Media top online network for African
Americans
(August 15, 2012) Moguldom Media Group reported that the July comScore report revealed it once again ranks as the world's largest network of owned and operated digital brands focusing on African Americans. According to comScore Moguldom's five digital properties received over seven million unique visitors in July. StyleBlazer.com saw the highest growth of 4,564 percent to become the No. 1 fashion website for women of color. StyleBlazer's traffic doubled to four million unique visitors and 56 million page views since June, surpassing the reach of competing brands Essence.com (Time Warner) and HelloBeautiful.com (Interactive One) combined. These websites only reported 795,000 and 797,000 unique visitors, respectively. The company also announced a 150 percent surge in revenue over the past 12 months. This year marks the seventh consecutive year of continued, rapid growth since the Moguldom's launch in 2006. The company's expansion includes the addition of major Fortune 500 advertisers such as Procter & Gamble, Ford Motor Company and NBCUniversal, Inc. Jamarlin Martin, founder and chief executive officer of Moguldom Media Group said the company's success "stems from our innovative model of reaching our audience through the triple threat impact of online, mobile and social integration. We know how to meaningfully engage our audience through authentic, relevant content across today's multi-channel landscape." Moguldom's staff grew by 55 percent, and the company added a fourth office in Fort Lauderdale, FL. The firm also has offices in New York, Los Angeles, Atlanta and Fort Lauderdale. Through its digital properties including Bossip, Madame Noire, StyleBlazer, Hip Hop Wired and 24Wired.TV, Moguldom's brands reach a total of 112MM page views per month. Madame Noire grew 133.1 percent to become the No. 1 African American lifestyle website. Bossip continues its dominance as the No. 1 African American pop culture website across the iPad platform with an average growth of 200 percent over the past 6 months Go to Target Market News homepage RECENT STORIES Why marketers should be targeting Black consumers - By BET's Debra Lee Tia Norfleet, first black woman licensed to race in NASCAR, makes her debut Black Cable TV Ratings for Week of July 30 - Aug. 5 VH1 continues its hold over the Top 25 even as ratings show a dip in viewers Black TV Ratings for Week of Jul 30 - Aug. 5 Summer Olympics draw a million more Black viewers than 2008 games BET launch of 'Don't Sleep!' late night series with T. J. Holmes set for Oct. 1 NBC explains poorly timed Animal Practice promo after Gabby Douglas interview Charles Curry, pioneering marketing executive with P&G and Burrell, dies at 65 Power of Urban Radio Forum to highlight firms representing $100 bil in media buys Radio One reports another quarter of strong growth, thanks to radio division RLJ Companies to develop ALRIGHT TV, a faith-friendly channel for YouTube Click here for more recent news stories and our news archive Return to top of page |
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