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TV One and NBC News to collaborate on coverage of Democratic, GOP
conventions
(August 14, 2012) NBC News and TV One are partnering to provide coverage
of the 2012 presidential election with a unique perspective to best
serve the needs of Black viewers. This special coverage will include the
final night of both the Republication National Convention and the
Democratic National Convention, as well as the night of the presidential
election.
All three nights of coverage will be branded under the TV One: One Vote
Matters banner. This agreement marks the first joint effort between the
two organizations, as well as TV One's premiere offering of national
convention coverage. The joint announcement was made today by TV One
President and CEO Wonya Lucas and NBC News President Steve Capus.
As part of the partnership, TV One will air a four-hour broadcast on the
final evening of the Republican (8:00pm-12:00am / ET, Thursday, August
30th) and Democratic (8:00pm-12:00am / ET, Thursday, September 6th)
conventions featuring TV One correspondents and veteran political
reporters from NBC News and theGrio (www.TheGrio.com), NBC News'
video-centric news site devoted to stories and perspectives that appeal
to the African-American community. NBC News' Craig Melvin will anchor
all three evenings of coverage from NBC's Washington, DC studios and TV
One's Washington Watch host Roland Martin will round out coverage with
contributing segments and analysis.
Said Lucas, "By partnering with NBC News, TV One is keeping to its
mission of continuing to raise the bar for the network by providing our
viewers with programming that is informative and has a direct impact on
their lives as well as those of their families."
"This collaboration with TV One enables us to directly serve the
African-American community during this important election season --
extending the reach of our journalism while tapping into TV One's loyal
viewership," said Capus.
TV One's convention coverage will include appearances by noted panelists
speaking on the key issues, "Best of" moments, LIVE airings of candidate
speeches, along with follow-up analysis of how the candidates fared.
TV One's 2012 presidential election coverage will conclude with LIVE
coverage on election night Tuesday, November 6 which begins at 7:00pm /
ET and will include the victory speech of the newly elected President of
the United States of America.
Kim Bondy is executive producer and Kerri Forrest is senior producer for
TV One's election and convention coverage.
Go to Target Market News homepage
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