|HOME | STATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US|
Lincoln Motor Co. teams with Black Greek-Letter groups to help communities
(August 11, 2014) To continue in its efforts to give back to local communities, the Lincoln Motor Company has teamed with the National Pan-Hellenic Council, Incorporated (NPHC), a group of nine African-American Greek-letter organizations. The program, "The Divine Nine Driven To Give Program" is an extension of Lincoln's national Driven To Give program that kicked off earlier this month.
"Being able to engage with influencers on initiatives that matter most to them is key in our efforts to introduce some of our newest products, like the first-ever Lincoln MKC, within the African-American community," said Shawn Thompson (pictured), Lincoln manager, multicultural marketing. "We are thrilled to be able to share this program with the National Pan-Hellenic Council to help local communities."
Lincoln's Driven To Give program was developed as an engaging way to help educational and charitable organizations raise additional money to support their cause. Lincoln dealerships team with a local school or charitable organization to conduct a one-day test drive event that will raise funds to benefit various community organizations.
The National Pan-Hellenic Council, also known as the Divine Nine, consists of nine historical African-American Greek Letter Organizations: Alpha Phi Alpha Fraternity, Inc.; Alpha Kappa Alpha Sorority, Inc.; Kappa Alpha Psi Fraternity, Inc.; Omega Psi Phi Fraternity, Inc.; Delta Sigma Theta Sorority, Inc.; Phi Beta Sigma Fraternity, Inc.; Zeta Phi Beta Sorority, Inc.; Sigma Gamma Rho Sorority, Inc.; and Iota Phi Theta Fraternity, Inc.
As part of the program, each organization selected a charitable program along with a key market for the one-day test drive event. The Greek Influencer Initiative will kick off on Saturday, Aug. 16, with test-drive events in Dallas and Detroit. Events also will take place in Atlanta, Austin, Chicago, Miami and Washington, D.C., before wrapping up this fall.
Each Divine Nine organization will team with a local dealership to earn up to $6,000 (200 test drives) for their charities. Also, the organization that completes the most test drives, will receive $5,000 for the local chapters and a $20,000 contribution to their national organization.
"This is truly going to be an exciting program for us," said Thompson. "We've been working very closely with the Greek organizations since late last year and we know that there will be lots of friendly competition among the groups in order to make each stop of the program a success."
To find out more details about this program, including cities and charitable programs, visit www.DivineNineDrivenToGive.com
Go to Target Market News homepage
RECENT NEWS STORIES
Black Network Television files multi-million dollar suit against Greensboro, NC over loan
City of Miami sues JPMorgan Chase for racial discrimination in mortgage lending
Danielle Ashley Group wins coveted Silver Anvil Award from Public Relations Society
Cafe Mocha and WBLS salute Women of Color during Black Music Month celebration
Study: Multicultural TV audiences want to see more authentically relevant content
Creme of Nature roles out campaign with new brand ambassador Africa Miranda
Launch date and expanded executive team announced by BET for 'Just Keke'
Black TV Ratings for Week of June 2 - 8 NBA Finals deliver an average of five million Black viewers for game-related shows
Ford reports it exceeded goals for purchasing with minority firms for fourth year
TV stations deal increases Black ownership and opportunities for content producers
Arsenio Hall's manager suggests the late night show may be revived yet again
Black TV Ratings for Week of May 25 - June 1 Black viewers abandon network TV during the Memorial Day holiday week
Click here for more recent news stories and our news archive
TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2014 All rights reserved
email@example.com Supplier Services