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LimeGreen agency announces merger with Dallas-based Moroch Holdings

(August 10, 2015) Moroch Holdings Inc. has announced that it will be taking a minority interest in Chicago-based LimeGreen LLC, a cross-cultural marketing communications agency focused on helping its clients reach culturally diverse groups through compelling consumer insights. While the agency will remain minority-owned, it will transition its namesake to LimeGreen Moroch.

"We started LimeGreen ten years ago with the singular mission to help all brands truly engage the growing cross-cultural consumer base with relevant insights to deliver lasting results," said Michon Ellis (pictured), CEO of LimeGreen Moroch, Ellis will continue his role as CEO focused on client solutions and agency growth. "By joining forces with MHI, we'll align with a like-minded family of companies dedicated to client impact. Our strategic partnership extends our mission, resources and reach. We're excited for what's ahead."

Over the years, MHI has prided itself on setting the standard of excellence in localizing national brands with the consumer, while always looking to the future to ensure its clients are prepared for change. This is especially true within the realm of cross-cultural marketing, which has now become one of the most critical components of any integrated marketing strategy.

"We are thrilled to partner with LimeGreen as they truly embody the next generation of client engagement strategy and vision," said Tom Moroch, Chairman of MHI. "As our country continues to grow in diversity, so too must client strategy and insights. LimeGreen Moroch will help all our clients more deeply connect with their audience."

Effective immediately, Lura Hobbs, Managing Partner at Moroch Partners, will transition into her new role as President of LimeGreen Moroch. She will focus on utilizing consumer insights to successfully inform brand strategy and new product development.

Rounding out the agency's leadership team is advertising veteran Ella Britton Gibson who is Managing Director and oversees some of the agency's largest accounts. Additionally, the LimeGreen Moroch office footprint will now expand to include hubs in Dallas, Atlanta, Philadelphia and Detroit.

Named one of the "Top 100 Engagement Agencies in the United States" by Event Market Magazine, LimeGreen Moroch's most notable clients include Kia Motors America, Inc., Discover Financial Services, McDonald's Corporation and Namaste Laboratories.

LimeGreen Moroch, founded in 2004 by Michon Ellis, is a cross-cultural marketing agency and certified Minority Business Enterprise based in Chicago. Through compelling consumer insights, LimeGreen Moroch develops impactful advertising and engagement campaigns that leverage a brand's unique value proposition to drive consumer consideration, trial and ultimately loyalty. Named one of the "Top 100 Engagement Agencies in the United States" by Event Marketer Magazine, the agency's national footprint include locations in Atlanta, Chicago, Dallas, Detroit and Philadelphia. Clients include Discover Financial Services, Kia Motors America, Inc., McDonald's Corporation, Namaste Laboratories and sector innovators, such as EdisonLearning. LimeGreen Moroch is part of Moroch Holdings Inc, a privately owned family of integrated marketing and communication companies.

LimeGreen Moroch, founded in 2004 by Michon Ellis, is a cross-cultural marketing agency and certified Minority Business Enterprise based in Chicago. Formed in 2013, Moroch Holdings, Inc. is a privately held family of integrated marketing and communication companies based in Dallas, Texas with offices residing in every major market across the country. Providing strategic planning, advertising, media planning/buying, multicultural marketing, public relations, and digital and social media services for over 100 brands. Moroch Holdings proudly holds ownership interest in Moroch Partners, NEXTMedia, iNSPIRE!, Side Chops, O&E and LimeGreen Moroch.

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