series, 'Power,' finishes season strong, heads to Encore Black channel
7, 2014) The STARZ movie channel said its original series and summer
breakout hit "Power," finished strong in its season finale and has
averaged about 4 million viewers per week to-date, with strong
viewership among White and African-American viewers -- both male and
female audiences (18-49).
The New York-based drama, which has resonated with African-American
viewers throughout its eight-episode first season, will premiere to more
than 10 million new households on ENCORE BLACK beginning Tuesday, August
12 at 10 pm ET/PT with a replay immediately following at 11 pm ET/PT.
"Power," with Omari Hardwick (pictured) in the starring role, will
premiere one episode per week on Tuesdays at 10 pm ET/PT for eight weeks
on ENCORE BLACK through September 30. Additional replays will air on
Wednesdays, Fridays, Saturdays and Sundays. "Power" episodes will also
be made available weekly on ENCORE PLAY.
Viewership for "Power" grew throughout the strong first season, reported
Starz execs. The August 2 finale's 9PM results (2.9 HH rating and nearly
1.1 million viewers Live+SD) more than doubled the series premiere
results (1.3 HH, 462K Live+SD), as the series became "appointment
viewing" for its ever-increasing core audience.
"Power's" final weekend was also the best to-date. Nearly 2.5 million
viewers watched the "Power" season finale over the weekend on STARZ (up
more than 20% from the premiere weekend). In fact, "Power's" final
weekend outpaced all recent STARZ finale weekends since "Spartacus: War
of The Damned."
The freshman season of "Power" generated the largest concentration (71%)
of African-American viewers of any scripted premium series since 2006.
Furthermore, only HBO's "Game Of Thrones" and "True Blood" drew larger
numbers of African-American viewers of any premium series currently
running compared to "Power."
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