Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
TV, first over-the-air black network, lands Toyota as debut national
(August 3, 2011) Bounce TV announced today that Toyota USA is the first
national sponsor for the country's first-ever over-the-air broadcast
television network for African-American audiences, set to launch Sept.
Bounce TV's charter sponsorship agreement with Toyota USA was brokered
by the network's media sales firm ACE Media Corp. and Toyota USA's
multicultural advertising agency Burrell Communications Group in
"We are proud to be associated with this historic beginning and we
believe that Bounce TV's mission to reach an under-served audience is a
very attractive enhancement to our ongoing efforts to reach African
American consumers," commented Dionne Colvin, National Marketing Media
manager for Toyota, USA.
"Toyota USA has once again proven that their significant commitment to
African American consumers is second to none," said Martin Luther King
III, member of Bounce TV's founding group and board of directors. "We
are thrilled to have such a quality brand as Toyota USA be the inaugural
sponsor of Bounce TV."
"The birth of Bounce TV will provide the perfect platform for Toyota USA
to reach the highly-coveted multi-cultural audience efficiently and
effectively," commented Andrea Holmes Thompkins, president and CEO of
ACE Media Corp. "ACE Media is delighted to continue delivering historic
media initiatives to-and-with award-winning agency Burrell
Bounce TV will target African Americans primarily between the ages of
25-54 with a programming mix of theatrical motion pictures, live
sporting events, documentaries, specials, inspirational faith-based
programs, off-net series, original programming and more. Bounce TV will
air twenty four hours a day, seven days a week as a digital terrestrial
network designed for carriage on the digital signals of local television
stations. Martin Luther King III and Ambassador Young are part of Bounce
TV's Founding Group and Board of Directors.
Bounce TV has already secured affiliation agreements with Gannett
Broadcasting, Belo Corp., Nexstar Communications, LIN TV Corp. and
Raycom Media. Those agreements make Bounce TV available in Atlanta,
Houston, Cleveland/Akron, Charlotte, Cincinnati, Indianapolis,
Hartford/New Haven, Norfolk, Dayton, West Palm Beach, Birmingham,
Memphis, Louisville and Richmond, VA among other markets. Bounce TV
expects to be available in 50% of the country at launch, with more
markets added by the end of the year.
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...