Lexus Names WALTON | ISAACSON as its African-American ad agency
8, 2007) WALTON | ISAACSON, an independent, minority-owned, full-service
brand-building agency with offices in Beverly Hills, Chicago, Dallas and
Tokyo, has been named the African-American agency of record for Lexus, the
top-selling luxury automotive brand. The scope of
ISAACSON’s work will include both urban and suburban markets,
and will incorporate services such as strategic planning, creative
development, experiential marketing and media fulfillment.
WALTON | ISAACSON has an impressive track record of developing creative
solutions for a number of Fortune 500 Brands; agency co-Founders Aaron
Walton (above) and Cory Isaacson have
been key players in some of the most memorable campaigns in the urban
market, and recently developed marketing and promotions to leverage Burger
King’s relationship with Hip Hop megastar Diddy. In addition to the urban
market, WALTON | ISAACSON has executed advertising, consumer promotions
and event marketing initiatives for brands ranging from Right Gin and AXE
Body Spray to Pepsi and the re-launch of the Maytag Man.
Deborah Meyer, vice president of Lexus Marketing, stated, “WALTON |
ISAACSON’s innovative approach in developing lifestyle initiatives and
integrating technology into their campaigns drove our decision to
establish this partnership. While Lexus is already an established,
successful luxury brand, we are looking to WALTON | ISAACSON to help us
increase our presence in the African-American market.”
“For us, it’s all about generating innovative, unconventional ideas that
position our clients in a way that makes a lasting impression on the
consumer,” said Aaron Walton, Partner and co-Founder. “Lexus has continued
to redefine the luxury automotive experience by constantly seeking unique
ways to connect with its customers. As an agency, it’s a philosophy that
WALTON | ISAACSON embraces on all levels.”
“We’re honored that Lexus has chosen WALTON | ISAACSON as its
collaborative partner,” said co-Founder and Partner Cory Isaacson. “This
has been an incredible year for our agency, and we are extremely confident
in our ability to deliver for Lexus the same ground-breaking results that
we’ve achieved for our other clients.”
WALTON | ISAACSON (W | I) is an independent, minority-owned (Certified),
agency with offices in Beverly Hills, Chicago, Dallas and Tokyo. They
build Fortune 500 brands with innovative marketing campaigns. The agency
capitalizes on industry trends by leveraging the intellectual strength of
the world’s best and most diverse marketing and brand talent. W | I
combines industry leading creative and strategic thinking with “best in
class” execution. The company has helped to create some of the industry’s
most memorable consumer brand building experiences through advertising,
events, entertainment and experiential marketing.
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