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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Target Market News Inc.

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Lexus Names WALTON | ISAACSON as its African-American ad agency

(August 8, 2007) WALTON | ISAACSON, an independent, minority-owned, full-service brand-building agency with offices in Beverly Hills, Chicago, Dallas and Tokyo, has been named the African-American agency of record for Lexus, the top-selling luxury automotive brand. The scope of WALTON | ISAACSON’s work will include both urban and suburban markets, and will incorporate services such as strategic planning, creative development, experiential marketing and media fulfillment.

WALTON | ISAACSON has an impressive track record of developing creative solutions for a number of Fortune 500 Brands; agency co-Founders Aaron Walton (above)
and Cory Isaacson have been key players in some of the most memorable campaigns in the urban market, and recently developed marketing and promotions to leverage Burger King’s relationship with Hip Hop megastar Diddy. In addition to the urban market, WALTON | ISAACSON has executed advertising, consumer promotions and event marketing initiatives for brands ranging from Right Gin and AXE Body Spray to Pepsi and the re-launch of the Maytag Man.

Deborah Meyer, vice president of Lexus Marketing, stated, “WALTON | ISAACSON’s innovative approach in developing lifestyle initiatives and integrating technology into their campaigns drove our decision to establish this partnership. While Lexus is already an established, successful luxury brand, we are looking to WALTON | ISAACSON to help us increase our presence in the African-American market.”

“For us, it’s all about generating innovative, unconventional ideas that position our clients in a way that makes a lasting impression on the consumer,” said Aaron Walton, Partner and co-Founder. “Lexus has continued to redefine the luxury automotive experience by constantly seeking unique ways to connect with its customers. As an agency, it’s a philosophy that WALTON | ISAACSON embraces on all levels.”

“We’re honored that Lexus has chosen WALTON | ISAACSON as its collaborative partner,” said co-Founder and Partner Cory Isaacson. “This has been an incredible year for our agency, and we are extremely confident in our ability to deliver for Lexus the same ground-breaking results that we’ve achieved for our other clients.”

WALTON | ISAACSON (W | I) is an independent, minority-owned (Certified), agency with offices in Beverly Hills, Chicago, Dallas and Tokyo. They build Fortune 500 brands with innovative marketing campaigns. The agency capitalizes on industry trends by leveraging the intellectual strength of the world’s best and most diverse marketing and brand talent. W | I combines industry leading creative and strategic thinking with “best in class” execution. The company has helped to create some of the industry’s most memorable consumer brand building experiences through advertising, events, entertainment and experiential marketing.

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Registration Now Just $99
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including:

Tina McElroy Ansa
ReShonda Tate Billingsley
Virginia DeBerry
Donna Grant
Mary Morrison
Kimberla Lawson Roby
Lyah Beth LeFlore
Eisa Nefertari Ulen
Terrie Williams

Special Celebrity Guest:
Grammy Award Winner
Co-Author of "I Got Your Back"

Click here for more information and to register

Sponsored by


Interep Announces
Ninth Annual
Power of Urban Radio

A Symposium for Multicultural
Advertisers, Ad Agencies, and
Broadcasters Focusing on the
Issues and Opportunities
Surrounding Urban Radio

September 20th, 2007
In New York City
Grand Hyatt Hotel
109 East 42nd Street
at Grand Central Terminal

Save the Date!    

For info contact Sherman Kizart,
Senior Vice President, Urban
Marketing at 312-616-7204.


13th Edition Now Available 

New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...


The African-American
Book Publishing Authority

Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
Click Here


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