The Week of July 31 – Aug. 6
'Flavor of Love 2' premiere breaks all-time audience record for VH1

(August 9, 2006) The reality show adventures of rapper Flavor Flav in his search for a soul mate gave VH1 its largest audience ever for a season premiere. The show topped the list of the 25 most popular cable programs in black households for the first week of August, according to Nielsen Media Research.

The VH1 program was the only show to attract at least a million black households for the week, and was the only winner for the network with black cable audiences.

The network winner for the week was BET, which had eight chart makers, starting with Keyshia Coles’ fourth place showing. The Disney Channel posted six winners for the week, while USA and MTV claimed three each. The total number of black households watching the top 25 was 15.2 million, a decline of just one percent over the previous week.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking based
on percentage of black households. Shows are
considered tied when rating (the percentage of
black households) is identical.


Go to Target Market News homepage

 

Click here to read more

________________________

The African-American
Book Publishing Authority

Now in its seventh year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author events, publications, conferences, shows and exhibits.
Want this issue? Get it with your new subscription.
Click Here
________________________


________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news