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Liquid Soul agency names Amy Wright Vice President, Strategy and Client Services

(August 8, 2014) Liquid Soul, the Atlanta-based, award-winning lifestyle marketing agency, has announced the appointment of Amy Wright as Vice President, Strategy and Client Services. Wright will oversee the agency's account management department and lead organizational growth initiatives.

"We are thrilled to have Amy's leadership, intellect and ability to attract and sustain amazing new business opportunities for the agency," says Tirrell Whittley, CEO of Liquid Soul. "As we enter an unprecedented period of growth, it is imperative that we have someone of Amy's strength and talent helping to lead us into this exciting phase of development. We at Liquid Soul take pride in crafting unique and memorable campaigns for all of our clients, and her deep well of knowledge and creativity is an important asset to the entire team."

Wright brings over two decades of experience and deep multicultural insight to Liquid Soul, (formerly Liquid Soul Media) having spearheaded national marketing efforts for The Home Depot, The U.S. Marines, Ford and Lincoln at UniWorld Group. Through her own boutique agency, Synergy Communications, Wright developed and successfully led award-winning experiential marketing campaigns for clients such as Coca-Cola Company, Hilshire Farms, Coors Brewing Company and Bank of America.

"I'm very happy to be able to bring my skills and expertise in brand strategy and consumer insights to LIQUID SOUL," says Wright. "I have been a personal admirer of their work for many years. They have a very unique and much needed offering that compliments brands, in a way that many other agencies don't specialize in. In addition, we simply see ourselves as valued strategic partners to other larger AOR agencies that can add significant value to their clients. I look forward to leveraging my expertise and contacts to seek brands in targeted and nuanced segments that drive brand value and revenue to uplift and transform

Liquid Soul has helped propel several films into blockbuster status, generating nearly $1 billion in box-office receipts. Among the clients currently on the agency's roster are Walmart, General Mills, 20th Century Fox and Oxygen Media.

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