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Black Cable TV Ratings for Week of July 30 - Aug. 5
VH1
continues its hold over the Top 25 even as ratings show a dip in viewers
(August 8, 2012) Even though the last Monday in July was a very
competitive night for Black viewers' attention, VH1 took on all comers
and won. "Love and Hip Hop Atlanta" notched an even bigger audience than
the Summer Olympics that night (2.8 million vs. 2.4 million), and it was
followed by "Single Ladies" which performed almost as well.
VH1 was the most watched cable network of the week in Black households,
with 6.6 million for three of its Top 25 shows. Disney grabbed 5.4
million young viewers for seven of its shows. TBS claimed 4.2 million
across four programs.
Nielsen reported that the total 26.5 million viewers watched all of the
Top 25 cable shows, which five percent less than the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
|
1 |
LOVE AND HIP HOP ATLANTA |
VH1 |
13.6 |
20.0 |
2,821 |
|
2 |
SINGLE LADIES 2 |
VH1 |
10.6 |
14.9 |
2,202 |
|
3 |
SUNDAY BEST 5 |
BET |
7.9 |
12.0 |
1,548 |
|
4 |
LOVE AND HIP HOP ATLANTA |
VH1 |
7.7 |
10.7 |
1,639 |
|
5 |
FOR BETTER OR WORSE |
TBS |
7.0 |
11.3 |
1,261 |
|
6 |
FOR BETTER OR WORSE |
TBS |
6.8 |
10.8 |
1,227 |
|
7 |
WWE ENTERTAINMENT |
USA |
5.8 |
8.0 |
1,090 |
|
8 |
HOUSE OF PAYNE |
TBS |
5.7 |
9.7 |
1,009 |
|
9 |
BAD GIRLS CLUB |
OXYGEN |
5.4 |
7.5 |
1,103 |
|
10 |
WWE ENTERTAINMENT |
USA |
5.4 |
7.5 |
1,020 |
|
11 |
SUNDAY BEST 5 |
BET |
5.0 |
7.3 |
911 |
|
12 |
WWE ENTERTAINMENT |
USA |
4.4 |
6.4 |
836 |
|
13 |
BET MOVIE OF THE WEEK |
BET |
4.3 |
7.2 |
806 |
|
14 |
HOUSE OF PAYNE |
TBS |
4.1 |
7.3 |
729 |
|
15 |
AMERICAN DAD |
ADULT
SWIM |
4.0 |
5.7 |
748 |
|
16 |
16 WISHES |
DISNEY |
4.0 |
5.7 |
819 |
|
17 |
TRUE BLOOD |
HBO |
3.9 |
5.7 |
838 |
|
18 |
JESSIE |
DISNEY |
3.9 |
5.5 |
709 |
|
19 |
CODE 9 |
DISNEY |
3.8 |
5.3 |
728 |
|
20 |
SHAKE IT UP |
DISNEY |
3.8 |
6.2 |
928 |
|
21 |
SHAKE IT UP |
DISNEY |
3.8 |
5.4 |
816 |
|
22 |
SHAKE IT UP |
DISNEY |
3.8 |
5.5 |
695 |
|
23 |
SHAKE IT UP |
DISNEY |
3.7 |
5.6 |
731 |
|
24 |
AMERICAN DAD |
ADULT
SWIM |
3.7 |
5.5 |
648 |
|
25 |
THE CLOSER |
TNT |
3.7 |
5.2 |
660 |
Source: Nielsen research. Ranked by percent of African-American
households watching. Based on live and same day viewing. Number of
viewers shown in thousands (1,000 = 1 million). Representing more than
13.45 million television households in the U.S., the African-American
television audience is the largest minority segment in Nielsen's
measurement samples. All times eastern.
Click here for the previous week's Top 25
cable TV shows
Go to Target Market News homepage
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