The Week of July 31 – Aug. 6
NBC, black households prove they're ready for football – on Sundays nights

(August 9, 2006) A preseason Hall of Fame game between the Philadelphia Eagles and Oakland Raiders kicked off NBC forthcoming Sunday Night Football broadcast with a huge ratings victory. Of the 9.8 million viewers that Nielsen Media Research says watched the Raiders win, more than 10 percent of the audience was black households, making the game number one on this week’s top 25 shows.

This sets up a pending rivalry between NBC and the new CW network, which plans to air a block of black-oriented shows on Sunday nights. “Grey’s Anatomy,” the only Sunday program this season that was regularly a favorite with black households, is moving to Thursday in the fall.

Fox led the pack of winners by network with seven of the top 25 shows. The competition: CBS and UPN had five each, ABC and NBC both posted four shows. The total number of black households watching the top 10 shows was 10.7 million. The total for the top 25 was 22.7 million, a virtual tie with the previous week’s total.

Top 25 Over-The-Air Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking based
on percentage of black households. Shows are
considered tied when rating (the percentage of
black households) is identical.


Go to Target Market News homepage

 

Click here to read more

________________________

The African-American
Book Publishing Authority

Now in its seventh year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author events, publications, conferences, shows and exhibits.
Want this issue? Get it with your new subscription.
Click Here
________________________


________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news