HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You"ll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media























































































 

Black TV Ratings for Week of July 30 - Aug. 5
Summer Olympics draw a million more Black viewers than 2008 games


(August 7, 2012) NBC's decision to tape delay many of the most anticipated Olympic events until prime time caused a firestorm among fans. One consequence was that while 2 billion people around the world watched Jamaica's Usain Bolt take gold in the men's 100m finals, none of them were in the U.S. News of the runner's victory, however, was an inescapable viral headline that spoiled the results for Americans.

Black viewers showed even more enthusiasm for the 2012 games, with an average of one million more watching every night than tuned in 2008. Gabby Douglas, the first African American to win a gold medal in gymnastics, was a leading factor in the growth in popularity. Black viewers were at least eight percent of NBC audience each night.

The games' seven nightly broadcasts on NBC attracted a total of 20.9 Black viewers, easily the most viewed TV network for the week. CBS had 5.9 million viewers across ten shows, ABC claimed 2.5 million viewers for five shows, and Fox notched 1.7 million for three shows.

The total viewership for the Top 25, according to Nielsen, was up 3.5 percent to 31.2 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

SUMMER OLYMPICS - THU

NBC

17.2

9.6

3,623

2

SUMMER OLYMPICS - SUN

NBC

16.4

9.2

3,445

3

SUMMER OLYMPICS - SAT

NBC

15.5

8.2

3,094

4

SUMMER OLYMPICS - TUE

NBC

15.2

8.4

3,174

5

SUMMER OLYMPICS - FRI

NBC

13.6

7.7

2,881

6

SUMMER OLYMPICS - MON

NBC

12.0

6.4

2,425

7

SUMMER OLYMPICS - WED

NBC

11.9

6.2

2,334

8

PERSON OF INTEREST - TUE

CBS

3.8

1.9

731

9

NCIS

CBS

3.7

1.8

695

10

60 MINUTES

CBS

3.7

1.7

655

11

NCIS: LOS ANGELES

CBS

3.6

2.0

745

12

CRIMINAL MINDS

CBS

3.4

1.6

592

13

HELL'S KITCH-ENC 7/30 9P

FOX

3.4

1.7

626

14

HELL'S KITCH-ENC 7/30 8P

FOX

3.2

1.6

616

15

CSI

CBS

3.2

1.5

557

16

BIG BROTHER 14-WED

CBS

3.2

1.4

525

17

HAWAII FIVE-0

CBS

3.0

1.4

527

18

20/20-FRIDAY

ABC

3.0

1.4

514

19

SAT MOVIE OF THE WEEK

ABC

3.0

1.6

583

20

SHARK TANK

ABC

2.8

1.4

514

21

PERSON OF INTEREST

CBS

2.7

1.2

462

22

48 HOURS MYSTERY

CBS

2.7

1.1

427

23

FAMILY GUY-SUN 9:30P

FOX

2.7

1.5

555

24

WIPEOUT-THU 8PM

ABC

2.6

1.4

544

25

NY MED

ABC

2.6

1.2

436

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here to view previous week's Top 25 TV chart


Go to Target Market News homepage


RECENT STORIES
Radio One reports another quarter of strong growth, thanks to radio division

RLJ Companies to develop ALRIGHT TV, a faith-friendly channel for YouTube

Black Cable TV Ratings for Week of July 23 - 29 'Love and Hip Hop' gives VH1 Olympic-sized audience, most watched network title

Former GM and Allstate marketing exec hired as COO for Global Team Ford agency

Interactive One's Urban Daily site adds video series with Toyota partnership

Black TV Ratings for Week of July 23 - 29 Black viewers watching Summer Olympics with same high interest as 2008 games

Veteran news executive Camille Edwards named Vice President of News at WABC-TV

Nielsen survey: Companies say multicultural consumers key to future success

St. Louis American again voted nation's best African-American newspaper

Bounce TV gets rights to Black films from Disney, Miramax, Sony Pictures and MGM

Click here for more recent news stories and our news archive

Return to top of page

 























































































 
 

  




 


 


TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2012 All rights reserved

info@targetmarketnews.com              Supplier Services