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Black TV Ratings for Week of July 30 - Aug. 5
Summer Olympics draw a million more Black viewers than 2008 games
 (August
7, 2012) NBC's decision to tape delay many of the most anticipated
Olympic events until prime time caused a firestorm among fans. One
consequence was that while 2 billion people around the world watched
Jamaica's Usain Bolt take gold in the men's 100m finals, none of them
were in the U.S. News of the runner's victory, however, was an
inescapable viral headline that spoiled the results for Americans.
Black viewers showed even more enthusiasm for the 2012 games, with an
average of one million more watching every night than tuned in 2008.
Gabby Douglas, the first African American to win a gold medal in
gymnastics, was a leading factor in the growth in popularity. Black
viewers were at least eight percent of NBC audience each night.
The games' seven nightly broadcasts on NBC attracted a total of 20.9
Black viewers, easily the most viewed TV network for the week. CBS had
5.9 million viewers across ten shows, ABC claimed 2.5 million viewers
for five shows, and Fox notched 1.7 million for three shows.
The total viewership for the Top 25, according to Nielsen, was up 3.5
percent to 31.2 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
|
1 |
SUMMER OLYMPICS - THU |
NBC |
17.2 |
9.6 |
3,623 |
|
2 |
SUMMER OLYMPICS - SUN |
NBC |
16.4 |
9.2 |
3,445 |
|
3 |
SUMMER OLYMPICS - SAT |
NBC |
15.5 |
8.2 |
3,094 |
|
4 |
SUMMER OLYMPICS - TUE |
NBC |
15.2 |
8.4 |
3,174 |
|
5 |
SUMMER OLYMPICS - FRI |
NBC |
13.6 |
7.7 |
2,881 |
|
6 |
SUMMER OLYMPICS - MON |
NBC |
12.0 |
6.4 |
2,425 |
|
7 |
SUMMER OLYMPICS - WED |
NBC |
11.9 |
6.2 |
2,334 |
|
8 |
PERSON OF INTEREST - TUE |
CBS |
3.8 |
1.9 |
731 |
|
9 |
NCIS |
CBS |
3.7 |
1.8 |
695 |
|
10 |
60 MINUTES |
CBS |
3.7 |
1.7 |
655 |
|
11 |
NCIS: LOS ANGELES |
CBS |
3.6 |
2.0 |
745 |
|
12 |
CRIMINAL MINDS |
CBS |
3.4 |
1.6 |
592 |
|
13 |
HELL'S KITCH-ENC 7/30 9P |
FOX |
3.4 |
1.7 |
626 |
|
14 |
HELL'S KITCH-ENC 7/30 8P |
FOX |
3.2 |
1.6 |
616 |
|
15 |
CSI |
CBS |
3.2 |
1.5 |
557 |
|
16 |
BIG BROTHER 14-WED |
CBS |
3.2 |
1.4 |
525 |
|
17 |
HAWAII FIVE-0 |
CBS |
3.0 |
1.4 |
527 |
|
18 |
20/20-FRIDAY |
ABC |
3.0 |
1.4 |
514 |
|
19 |
SAT MOVIE OF THE WEEK |
ABC |
3.0 |
1.6 |
583 |
|
20 |
SHARK TANK |
ABC |
2.8 |
1.4 |
514 |
|
21 |
PERSON OF INTEREST |
CBS |
2.7 |
1.2 |
462 |
|
22 |
48 HOURS MYSTERY |
CBS |
2.7 |
1.1 |
427 |
|
23 |
FAMILY GUY-SUN 9:30P |
FOX |
2.7 |
1.5 |
555 |
|
24 |
WIPEOUT-THU 8PM |
ABC |
2.6 |
1.4 |
544 |
|
25 |
NY MED |
ABC |
2.6 |
1.2 |
436 |
Source: The Nielsen Co.. Number of
viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are
based on share of black households. Representing more than 13.45 million
television households in the U.S., the African-American television
audience is the largest minority segment in Nielsen's measurement
samples. All times eastern.
Click here to view previous week's Top 25
TV chart
Go to Target Market News homepage
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