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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
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Black America."
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Study looks at stereotyping of African-Americans by Latino immigrants
(August 4, 2006) As the political debate over illegal immigration
continues, a West Virginia University political scientist has co-authored
a study showing one effect of the rising Latino populations in the United
States – increased stereotypes.
Thomas J. Scotto’s study, “Racial Distancing in a Southern City: Latino
Immigrants’ Views of Black Americans,” will appear in the August issue of
the Journal of Politics. In it he suggests that the influx of immigration
to the South has sparked an increase in racial tension, particularly
between Latinos and blacks.
While previous research has reported findings on interactions between
whites and minorities, research on interminority group issues of prejudice
and stereotyping is limited, making this study of particular interest.
“Race relations between African-Americans and whites have always been a
defining aspect of southern politics,” Scotto explained. “However, the
1990s brought changes to the black-white power structure as Latinos made
their presence known.”
Durham, N.C., was chosen as the city of focus because of the pre-existing
black and white communities and the rise in the Latino population from 1.3
percent in 1990 to 8.6 percent in 2000. According to the U.S. Census
Bureau, an estimated 53 percent of the growth in the Latino population is
the result of immigration.
“We were interested in how the Latino community viewed the established
African-American and white populations and how these established
communities viewed Latinos, many of whom recently immigrated,” Scotto
said. “Our questions focused on whether Latinos held negative stereotypes
of African-Americans, whether the amount of time spent in the community
would mitigate these stereotypes, and whether Latinos felt that they had
more in common with white or African-American residents.”
After surveying 500 participants of various racial backgrounds, the study
found that blacks viewed Latinos much more favorably than Latinos viewed
blacks. Nearly three-fourths of blacks felt most or almost all Latinos are
hard-working while only 9.2 percent of Latinos felt that most or almost
all blacks are hard-working.
“We found higher levels of education and contact with African-Americans in
a social setting reduced the stereotyping,” Scotto said. “Although such a
finding makes us hopeful for the future of Latino-African American
relations in the South, our results also indicate that it is a
relationship that will not simply develop magically over time. This is
because the length of time a Latino was in the country did not
significantly reduce the stereotypes the individual had toward
African-Americans.”
Scotto, who has a doctorate from Duke University, teaches courses on
American politics and research methods and statistics in WVU’s Eberly
College of Arts and Sciences. The assistant professor specializes in
American and Canadian public opinion.
The study was co-authored by faculty members from Duke University,
University of Chicago, University of Connecticut, St. Augustine’s College
and University of North Carolina, Chapel Hill. Funded by the Ford
Foundation, the study is available online at
http://journalofpolitics.org/art68_3.html#a7.
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
Story and statistics
continued
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