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Black TV Ratings for Week of July 21 - 27
'Extant' continues to draw black TV audiences to CBS' summer line-up
(August 5, 2014) CBS has led the other TV networks in drawing hard-to-find summer viewers. While its "Under The Dome" drama is under-performing against last year's numbers, "Extant" starring Halle Berry has proven popular with black viewers. The sci-fi drama is the only summer prime time TV show drawing one million viewers.
Thanks to "Extant," CBS is coming in as the most watched TV network in Black households. It claimed 8.7 million black viewers for its 11 shows on the Top 25 chart. ABC was second with 4.6 million across seven shows, while NBC took third with 2.8 million for four shows.
The total number of viewers watching the Top 25 shows in black homes, according to Nielsen, was down five percent from the previous week to 18.5 million.
Top 25 Broadcast Shows in Black Households
Rank | Program | Network | % of AA Homes | % of AA P2+ | No. of Viewers (000)
Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen's measurement samples. All times eastern.
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