HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via
e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2011 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com

NBCUniversal names Craig Robinson EVP, Chief Diversity Officer

(August 4, 2011) Craig Robinson, President and General Manager of KNBC, the NBC owned television station in Los Angeles, has been named EVP, Chief Diversity Officer for the company, reporting directly to NBCUniversal CEO Steve Burke. He takes over the role from Paula Madison, who retired from NBCUniversal in May. Robinson begins his new role on August 15 and will continue to serve as KNBC's General Manager until a replacement is named.

Said Burke, "Diversity is one of our company's biggest priorities, and I'm pleased that we could look within our own ranks and tap an accomplished leader like Craig to fill this important role. Craig has been actively involved in many of our diversity programs and his understanding of our company, its people and its culture will be invaluable as we continue our work to establish NBCUniversal as a leader in this area."

As Chief Diversity Officer, Robinson will help define, enable and foster a corporate culture that values diversity of talent, ideas, values and backgrounds across all parts of the company. He will act as the main liaison between NBCUniversal and key national and local figures and will oversee the company's diversity commitments, working closely with senior executives to promote these efforts throughout the organization. Robinson will also be instrumental in guiding the company's multiple internal affinity groups, and he will serve as a member of Comcast and NBCUniversal's Joint Diversity Council.

In his previous role as KNBC's General Manager, Robinson oversaw all aspects of the television station including news, sales and community relations. He was promoted to that position in 2008 after serving as the station's EVP of Operations and Digital strategy for one year. Prior to that, Robinson was the President and General Manager of WCMH-TV, the NBC affiliate in Columbus, Ohio, for five years. Previous roles include serving as the Vice President of Sales for WRC, NBC's owned television station in Washington, DC, and local/national sales manager of KCBS-TV in Los Angeles.

Robinson is active in the Asian Pacific Americans @NBCUniversal, Black Professional Alliance and Out @NBCU employee groups. He has also been a longtime supporter of the National Association of Black Journalists (NABJ), the Asian American Journalists Association (AAJA) and the National Association of Hispanic Journalists (NAHJ). In addition, he has served as a Campaign Cabinet Member for the United Way of Greater Los Angeles since 2010.

Robinson's interest in public service was sparked at an early age by his parents. His mother retired after a long career working for the County of Los Angeles and his father was an investigator for the Fair Employment Practices Commission (FEPC). He was raised in the Echo Park District of Los Angeles, and graduated from UCLA with a degree in Political Science.


Go to Target Market News homepage


RECENT STORIES
Inner City Broadcasting, black-owned urban radio firm, to be bought by Yucaipa

Black TV Ratings for Week of July 18 - 24 Summer heat wave delivers a repeat performance for TV favorites

Coca-Cola extends its partnership with BET into the store with promotions

Johnson Publishing names Clarisa Wilson president of Fashion Fair Cosmetics

Postal Service to issue stamp honoring John H. Johnson in early 2012

Walton/Isaacson ad agency for second time is named 'Supplier of the Year'

Rev. Al Sharpton, a guest anchor on MSNBC, being eyed as permanent host

Black TV Ratings for Week of July 11 - 17 NBC takes No.1 spot with black TV viewers, but still bows to CBS

Black Cable TV Ratings for Week of July 11 - 17 VH1 scores with Queen Latifah's scripted drama, 'Single Ladies'

New GlobalHue ad campaign for Jeep Grand Cherokee debuts this week

Click here for more recent news stories and our news archive

 


 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






_________________________________________________________________________________________