Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
HuffPost BlackVoices names former OWN Network exec Christina Norman to
4, 2011 ) The AOL Huffington Post Media Group announced today Christina
Norman has been named Executive Editor of HuffPost BlackVoices. In her
role, she will assist in shaping the site's overall editorial vision and
strategic implementation of its editorial content and programming. She
will also have a role in developing video and TV strategy, and
programming, across the AOL Huffington Post Media Group.
"What's especially exciting for me is that we'll be bringing HuffPost's
unique approach to building passionate communities to content that
speaks particularly to African-Americans," said Norman, "whether it's
Beyonce's new look or a new book that's making waves."
Norman's appointment comes as HuffPost BlackVoices is launching its new
version of the site. The site covers news and cultural trends from a
black perspective with a fresh, fearless point-of-view and a spirited,
real-time platform for a diversity of opinions. Rebecca Carroll is
Managing Editor of the site and oversees its editorial content and
day-to-day operations. Sheila Johnson, entrepreneur and co-founder of
Black Entertainment Television (BET), is a strategic advisor.
"We are living in a split-screen world -- depending on what part of the
screen you are looking at, you will have a very different perception of
where things stand," said Arianna Huffington, President and
Editor-in-Chief of The AOL Huffington Post Media Group. "HuffPost
BlackVoices plans to cover both sides of the screen, from crushing
unemployment on one side, to the best and brightest black innovators,
thinkers and cultural game changers on the other. Our goal is to use
dynamic storytelling, curation, investigative reporting and real-time
opinion to make issues important to the black community become part of
the national conversation."
Said Rebecca Carroll: "We will cover the gamut, fearlessly – we won't be
afraid to ask the hard questions and we'll engage our community in
finding answers. But we'll also be having fun as we report on and
feature everything that black America is interested in, from music to
HuffPost BlackVoices covers current events and cultural trends from a
black point-of-view from across the globe -- from politics, money and
beauty to music, sports and parenting -- and features content ranging
from dynamic storytelling to investigative reporting. HuffPost
BlackVoices is both a go-to destination and a viral platform for web and
mobile users. The site takes the place of AOL BlackVoices.
The site will offer a number of ongoing features meant to explore black
America and all its varied interests from all angles. For example, "A
Look Black" will be a weekly flashback of selected images from
mid-century black America with thought-provoking text comparing then and
now; "At the Flea Market With…" will be a video series featuring
prominent African-Americans enjoying a leisurely shopping excursion
while sharing their takes on everything from policy and trends to pop
culture and personalities; and "Side Hustle" will spotlight families and
individuals embarking on innovative ways to support themselves during
these challenging economic times.
Said Sheila Johnson: "I'm thrilled to be a part of HuffPost BlackVoices.
For me, it's what new media is all about -- leveling the playing field
to welcome more voices, letting people speak for themselves, and
challenging the conventional wisdom. I look forward to working with
Arianna, Rebecca and Christina as we continue to push the boundaries."
HuffPost BlackVoices features well-known African-American experts,
leaders and personalities as regular bloggers weighing in in real-time
on whatever they are passionate about. Well-known bloggers on HuffPost
BlackVoices will include Heidi Durrow, Michael Steele, Al Sharpton, Amy
DuBois Barnett, Henry Louis Gates, Trey Ellis, Mellody Hobson, Issa Rae
and more. The site is also partnering with the National Association of
Black Journalists to expand its range of diverse voices.
With HuffPost BlackVoices, advertisers have a compelling new way of
reaching a plugged-in audience of African-American influencers and early
adopters. Advertisers have access to high-impact formats including video
and dynamic targeting opportunities through AOL Huffington Post Media
Group's network of sites. Said Derek J. Murphy, General Manager,
Multicultural of AOL Huffington Post Media Group: "Our goal is to build
a thriving online black community of scale, a forum for ideas and
discussion meant to inform, engage, surprise and entertain. In addition
to building a loyal user base, we will offer a variety of creative media
and marketing services, and a wide range of opportunities for
advertisers, sponsors and business partners."
Go to Target Market News homepage
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...