Lagrant Communications names Minerva Finkley to creative director post

(August 1, 2006) Lagrant Communications has announced that Minerva Finkley has been appointed the agency's creative director. In her new position, Minerva will lead the creative development, management and creation of innovative solutions for the firm’s clients including Nissan, Verizon, California Lottery, Southern California Edison, Office of National Drug Control and Policy (ONDCP), among others.

“Minerva has the right mix of creativity and leadership the firm needs to stay fresh in the marketplace,” stated Kim L. Hunter, Lagrant Communications president/CEO.  “She is a skilled writer and creative strategist.  I anticipate excellent campaigns from her that will exceed client expectations and produce amazing results.”

Before assuming her position as creative director, Minerva’s 12 plus years in copywriting served her well as Lagrant’s Chief Copywriter for its USC and California Lottery accounts, where she developed the creative copy for USC’s online messaging for the Marshall School of Business Executive MBA Program.  For California Lottery, Minerva led concept development efforts for the Lottery’s key products, identified critical brand messages and established the creative direction the firm will take in its advertising campaign for the account. 

Prior to joining LC, Minerva worked as senior copywriter for nine years for UniWorld Group, Inc., where she created radio commercials and advertisements for AT&T, Coors Brewing Company, Kodak, Lincoln-Mercury and Reebok.  Minerva has extensive experience handling diverse accounts having provided service to the Ad Council, Bank of America, Ford Motor Company, Microsoft and Palmolive.  She specializes in developing new business campaigns, writing television commercials, video production and direct mail; and was responsible for writing broadcast commercials and print advertisements for the U.S. Army and Wells Fargo Bank, while at Muse Communications.
 
Minerva has a Master of Fine Arts in Screenwriting from the American Film Institute and a Bachelor of Arts Degree in Communication from Hunter College.

Lagrant Communications, established in 1990, is an award-winning full-service integrated marketing communications firm specializing in the African American and Hispanic consumer markets.


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