The Week of July 24 – 30
For second consecutive week, No.1 goes to World Wrestling Entertainment

(August 2, 2006) USA network’s World Wrestling Entertainment held on to the number one spot again for most popular cable show in black households during the fourth week of July. In fact, the margin between WWE and BET’s second place finisher, “Access Granted” was again about 75,000 homes. Also like last week, none of the shows drew a million households.

Disney took the title of overall winning network with eight entries on the chart. BET posted seven winners, including yet another encore for its record-breaking awards program. The total number of black households watching the top 25 most popular cable shows was 15.9 million, according to Nielsen Media Research. That’s a six percent increase over the previous week’s total of 15 million.

Top 25 Cable Shows in Black Households
 
Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks


Go to Target Market News homepage

 

Click here to read more

________________________

The African-American
Book Publishing Authority

Now in its seventh year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author events, publications, conferences, shows and exhibits.
Want this issue? Get it with your new subscription.
Click Here
________________________


________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news