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Interactive One's Urban Daily site adds video series with Toyota partnership
(August 2, 2012) Leading pop culture website TheUrbanDaily.com debuts "Summertime, Remixed," a video and editorial series in partnership with Toyota. "Summertime, Remixed" will showcase the summer's must-see places, events and points of interest around the country. Each episode features a city's well-known attraction and then show how an experience in that city can be "remixed" by traveling locally to explore destinations off the beaten path.
An episode in New York City visits the popular Sundae Sermon party series before taking viewers on a quick trip across Harlem to a different kind of musical party -- Uptown Fridays at The Studio Museum of Harlem.
Interactive One, is rapidly expanding its video content across its suite of sites with features that resonate with a variety of African American audiences. The videos serve as another Interactive One content offering available to marketers seeking more engaging brand integration opportunities. "Summertime, Remixed" comes on the heels of other recently sponsored branded videos by brands including Ambi, CoverGirl, Gillette and Honda.
"We've worked with our valued partner Toyota for years to bring their products and messages closer to the African-American community," said Keith Bowen, Chief Revenue Officer, Interactive One. "With TheUrbanDaily's year-over-year growth of 36% and our expanded video content that speaks directly to our audience, the Toyota Rav 4 partnership was a natural fit."
Interactive One's editorial and integrated marketing teams are working together on the ten city series that will travel to New York, Atlanta, Chicago, Richmond, Houston, Detroit, Dallas, Charlotte, Miami and Philadelphia. To view this video series and more, visit http://theurbandaily.com/category/summertime-remixed/.
Interactive One has more than 15 million members and reaches millions of Black Americans each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive online resource for Black America through it's suite of social, content and radio sites.
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