The Week of July 24 – 30
Fox’s 'Think You Can Dance' No.1 on new list of top 25 primetime shows

(August 2, 2006) Beginning this week, Target Market News is expanding its weekly list of favorite over-the-air shows with black households from 10 to 25. Thanks to arrangements with Nielsen Media Research, our readers will now get a deeper understanding of the primetime viewing habits of African-Americans and how the networks are doing in competing for their loyalty.

The new list will also give us the ability to measure performance against the top 25 offerings on cable. For the sake of comparison, we’ll continue to tally the total number of households for the top ten shows, as well as the top 25.

”So You Think You Can Dance” returned to the top of the list with its Wednesday broadcast. The breakdown of the top 25 shows by network was CBS – 7, Fox – 6, UPN – 5, NBC – 4, and ABC – 3. Despite most major markets experiencing a heat wave, the total number of homes watching the top 10 dropped during the fourth week of July to 10.7 million from 12.3 million the previous week. The total watching the top 25 was 22.8 million.

Top 25 Over-The-Air Shows in Black Households

Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking based
on percentage of black households. Shows are
considered tied when rating (the percentage of
black households) is identical.


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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