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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2011 by
Target Market News Inc.

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Black TV Ratings for Week of July 18 - 24
Summer heat wave delivers a repeat performance for TV favorites in black homes

(July 26, 2011) With most of the country’s major TV markets suffering with the summer’s hottest temperatures, most black households simply chose to do what they always do by sitting back and enjoying their favorite prime time shows. More preferred cable’s offerings to the repeats on broadcast TV, with only three shows on the Top 25 claiming at least a million viewers. This compared to the 17, million-plus programs on cable’s Top 25.

Once again CBS was the most watched TV network, with 8.7 million watching 11 of its top shows. Fox nudged out NBC for second place posting 5.9 million across seven programs. NBC finished third with 4.8 million viewers over five shows.

According to Nielsen, the total number of viewers for the most popular shows in black households was 22 million or 3.7 percent more than in the second week of July.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

AMERICA'S GOT TALENT-TUE

NBC

6.2

3.7

1,395

2

NCIS: LOS ANGELES

CBS

5.4

2.6

990

3

CSI

CBS

5.3

2.4

893

4

NCIS

CBS

5.2

2.7

1,022

5

SO YOU THINK YOU CAN DANCE - WED

FOX

5.2

2.5

936

6

CRIMINAL MINDS

CBS

4.9

2.2

810

7

48 HOURS MYSTERY TUESDAY

CBS

4.7

2.3

856

8

SO YOU THINK YOU CAN DANCE - THU

FOX

4.7

2.4

888

9

CSI: NY

CBS

4.6

2.3

849

10

HELL'S KITCHEN-TUE

FOX

4.6

2.2

827

11

AMERICA'S GOT TALENT-WED

NBC

4.6

2.6

962

12

MASTERCHEF-MON

FOX

4.6

2.3

858

13

ROOKIE BLUE

ABC

4.6

2.1

806

14

WIPEOUT-THURS

ABC

4.6

2.7

1,028

15

CSI: MIAMI

CBS

4.5

2.4

889

16

IT'S WORTH WHAT?

NBC

4.5

2.4

919

17

LAW & ORDER:SVU-SAT

NBC

4.4

2.0

744

18

MASTERCHEF-TUE

FOX

4.4

2.2

809

19

FLASHPOINT

CBS

4.3

2.2

824

20

BLUE BLOODS

CBS

4.3

2.2

824

21

AMERICA'S GOT TALENT-MON

NBC

4.3

2.3

879

22

HELL'S KITCHEN-MON

FOX

4.3

2.2

809

23

FAMILY GUY

FOX

4.0

2.1

774

24

BIG BROTHER 13-WED

CBS

4.0

2.0

746

25

WIPEOUT-TUES

ABC

3.7

2.0

752

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for previous week's Top 25 TV chart

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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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