The Week of July 17 – 23
WWE Entertainment wrestles No. 1 spot on cable chart away from BET

(July 26, 2006) With TV viewing audiences at a seasonal low, USA Network's World Wrestling  Entertainment went to the top after being second last week. Just 70,000 households kept BET from claiming the number one spot on the top 25 cable shows for the fourth consecutive week. None of the week’s entries managed to draw a million black homes.

BET remained the overall network winner during the third week of July, again posting 11 shows among the top 25. The Disney network claimed eight winners, after having no shows on the chart last week, according to Nielsen Media Research. The total number of black households watching the top 25 shows was 15 million, virtually the same as the previous week.

Top 25 Cable Shows in Black Households
 
Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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