named Interim GM of TV One after sudden exit of Brad Siegel
25, 2017) Urban One CEO Alfred C. Liggins, today announced the
transition of leadership at TV One. Effective immediately, Michelle Rice
will be the Interim General Manager with full management oversight of
the 13-year-old entertainment and lifestyle network targeting Black
Rice succeeds Brad Siegel, former President of TV One. The announcement
was made after Siegel, who served the network for two and a half years,
recently informed the company of his departure and announced to the TV
One leadership team today that he will be leaving the network. Urban
One, Inc., formerly Radio One, is the parent company of TV One.
Rice was one of the inaugural employees of TV One, hired as the Vice
President, Distribution Strategy and Operations. She was later promoted
to Senior Vice President and ultimately to Executive Vice President,
Content Distribution and Marketing. In this position, Rice was
responsible for approximately 50% of the network's revenue and has
successfully negotiated all of the network's affiliate deals and
increased its content distribution across all platforms.
Rice came to TV One with a wealth of progressive leadership experience
in cable television spanning affiliate sales and marketing at BET, NBC
Cable Networks and iNDemand. Rice is a graduate of Temple University
with a degree in Journalism and also holds an M.A. degree in
Communication Management from the University of Southern California. She
is an alumnus of Women in Cable and Telecommunications' (WICT) Betsy
Magness Leadership Institute, Senior Executive Summit program at
Stanford University and the National Association for Multi-Ethnicity in
Communications' Executive Leadership Development Program.
Alfred Liggins said, "Michelle is business savvy, understands our
demographic and has the energy, vision and discipline to position TV One
for the future. She has the respect of our industry and I believe in her
ability to provide leadership for our network during this time of
intense competition, increased platform availability and growing content
targeting the Black viewer."
Reflecting upon Siegel's tenure at TV One, Liggins said, "Brad has made
many valuable contributions to the network during his tenure and we're
grateful for his work ethic, creativity, professionalism and support of
our mission to inform, inspire and entertain the Black community. He's
also an all-around good guy and we wish him well in his future
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