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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Johnson Publishing Co. names Clarisa Wilson president of Fashion Fair Cosmetics

(July 25, 2011) Johnson Publishing Company appointed Clarisa Wilson as the new President of Fashion Fair Cosmetics, a global prestige cosmetics brand for women of color.  Clarisa will assume her post on Monday, July 25, 2011.

"We are elated to have Clarisa Wilson at the helm of Fashion Fair Cosmetics. Her remarkable track record at Carol's Daughter and L'Oreal USA is a clear indication of exciting things to come for our brand" said Desiree Rogers, CEO of Johnson Publishing Company.  "I look forward to developing a collaborative partnership with such an industry authority and visionary."

For over 20 years, Clarisa has dedicated her career to anticipating and addressing consumers' beauty needs while building a platform for continuous growth of the brands she works on.  Clarisa began her career in the beauty industry with Revlon's Caribe Division and worked at Worlds of Curl as the Director of Cosmetics.

She served at Johnson Publishing Company as Director of Sales and Marketing for Ebone Cosmetics from 1992-93.

Clarisa was Global Vice President and General Manager of Mizani, a division of L'Oreal USA.  During her tenure at Mizani, the brand won the Behind the Chair Multicultural Award in 2002 and 2003.  Her extraordinary resume and strong background in brand building led L'Oreal to select her for the L'Oreal Global Leadership Team.

Clarisa worked as President of Carol's Daughter. She successfully re-launched the eleven-year-old boutique brand into a national beauty brand for women of color.  Under her strategic direction, Carol's Daughter grew its business exponentially by expanding distribution via free-standing, E-Commerce, catalogue, wholesale and home shopping outlets.  Her dynamic initiatives garnered numerous industry accolades including WWD's Indie Brand Awards, Natural Health's Beauty Awards, and a Black Enterprise Award.


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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