Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Johnson Publishing Co. names Clarisa Wilson president of Fashion Fair
(July 25, 2011) Johnson Publishing Company appointed Clarisa Wilson as
the new President of Fashion Fair Cosmetics, a global prestige cosmetics
brand for women of color. Clarisa will assume her post on Monday, July
"We are elated to have Clarisa Wilson at the helm of Fashion Fair
Cosmetics. Her remarkable track record at Carol's Daughter and L'Oreal
USA is a clear indication of exciting things to come for our brand" said
Desiree Rogers, CEO of Johnson Publishing Company. "I look forward to
developing a collaborative partnership with such an industry authority
For over 20 years, Clarisa has dedicated her career to anticipating and
addressing consumers' beauty needs while building a platform for
continuous growth of the brands she works on. Clarisa began her career
in the beauty industry with Revlon's Caribe Division and worked at
Worlds of Curl as the Director of Cosmetics.
She served at Johnson Publishing Company as Director of Sales and
Marketing for Ebone Cosmetics from 1992-93.
Clarisa was Global Vice President and General Manager of Mizani, a
division of L'Oreal USA. During her tenure at Mizani, the brand won the
Behind the Chair Multicultural Award in 2002 and 2003. Her
extraordinary resume and strong background in brand building led L'Oreal
to select her for the L'Oreal Global Leadership Team.
Clarisa worked as President of Carol's Daughter. She successfully
re-launched the eleven-year-old boutique brand into a national beauty
brand for women of color. Under her strategic direction, Carol's
Daughter grew its business exponentially by expanding distribution via
free-standing, E-Commerce, catalogue, wholesale and home shopping
outlets. Her dynamic initiatives garnered numerous industry accolades
including WWD's Indie Brand Awards, Natural Health's Beauty Awards, and
a Black Enterprise Award.
Target Market News
The Nielsen Co.
U.S. Census Bureau
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...