The Week of July 16 – 22
‘House of Payne’ and Disney repeat their performance of previous week

(July 25, 2007) It was déjà vu all over again for the top 25 most poplar shows among black households. TBS’ “House of Payne” continued to dominate the top of the chart and again was the only program to attracted more than a million black cable watchers. However, adults made their presence known mostly among the top five shows. Younger viewers pushed their favorites to even bigger gains.

Disney was again the top network, with more than half of the top 25 shows airing on the channel. BET followed, again with four shows. TBS posted three.

The total number of black households watching the top 25 during the third week of July, according to Nielsen Media Research, was 16.5 million. That’s basically a repeat of the previous week’s 16.2 million.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1	HOUSE OF PAYNE	TBS	14.0	1,248
2	HOUSE OF PAYNE	TBS	11.8	1,024
3	WWE ENTERTAINMENT	USA	9.2	834
4	HIGH SCHOOL MUSICAL	DISNEY	9.1	772
5	MAKING THE BAND 4	MTV	8.1	727
6	WWE ENTERTAINMENT	USA	8.1	716
7	CLOSER, THE	TNT	7.9	698
8	HELL DATE	BET	7.8	697
9	BET MOVIE OF THE WEEK	BET	8.2	693
10	BALDWIN HILLS	BET	7.6	689
11	SUITE LIFE OF ZACK & CODY	DISNEY	8.5	683
12	MUSIC VIDEO	DISNEY	8.1	683
13	SHAUN THE SHEEP	DISNEY	7.5	624
14	MINUSCULE SHORTS	DISNEY	7.2	609
15	THATS SO RAVEN	DISNEY	6.4	575
16	THATS SO RAVEN	DISNEY	7.2	574
17	HALLOWEENTOWN HIGH	DISNEY	6.8	570
18	FAMILY GUY	TBS	6.3	567
19	LIFE WITH DEREK	DISNEY	6.3	560
20	SUITE LIFE OF ZACK & CODY	DISNEY	7.2	555
21	HALLOWEENTOWN II: KALABAR	DISNEY	6.4	526
22	MONK	USA	6.4	494
23	HAUNTED MANSION	DISNEY	6.7	488
24	THATS SO RAVEN	DISNEY	5.3	475
25	BET COMICVIEW	BET	5.4	472

Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.



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New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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