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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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Census
Bureau Data
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© 2006 by
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The Week
of July 17 – 23
Black viewers
step away from 'Think You Can Dance' to old favorites
(July
25, 2006) Only half as many black homes watch primetime TV during the
summer when compared to the rest of the year. Summer replacements like
Fox’s “So You Think You Can Dance” are starting to wane in their appeal
over tried-and-true shows like “Girlfriends.”
The last days of UPN have black households flocking to the network to
catch re-runs of “Half And Half” and other regulars. UPN took the number
one spot on the week’s top ten, as well as five positions overall. “Dance”
slipped to no better than fifth, and Fox claimed three winners. The total
number of black households watching the top ten during the third week of
July was 12.3 million, an increase of almost a million over the previous
week’s total of 11.5 million.
Rank | Program | Network | Rating | # of Homes
Source: Nielsen Media Research
Number of homes
shown in millions. Ranking
based on percentage of black households.
Shows are considered tied when rating (the
percentage of black households) is identical.
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homepage
Click here to read more
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12th Annual Edition Available
Latest 'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics continued
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