HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

GET THE LATEST NEWS SOONER !

 
Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.

ON SALE NOW!



The 17th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

Plus:
The Leading
Advertisers In
Black Media


Published by
Target Market News

Click here to order a print or digital copy today!

________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


















































































 
Harley-Davidson celebrates African-American bikers in anniversary documentary

(July 24, 2013) F. Gary Gray loves motorcycling almost as much as he loves making movies. Gray combines his two passions in a documentary that follows an epic journey on his custom Harley-Davidson. In the video, which debuted on www.h-d.com/ironelite, Gray, the director of such box-office hits as "Friday" and "Set It Off," describes riding his Harley-Davidson as a form of meditation. "When I'm not working, I'm riding." said Gray. 

Joining Gray on the 500 mile ride, which he described as "his best ever" were three of his Harley riding friends, including actor and "Cosby Show" alum Malcolm-Jamal Warner. During the journey from Atlanta, GA to one of the largest annual gatherings of black bikers in Daytona Beach, Fla., Gray wore the Harley-Davidson Freedom Jacket.

As part the company's 110th Anniversary Celebration -- Harley-Davidson has enlisted riders from around the world to take a single leather jacket - the Freedom Jacket - on an adventure and to share their stories online. The Freedom Jacket will pass from rider to rider as it travels the globe. It will return to Milwaukee for a final celebration and display at the Harley-Davidson Museum Labor Day weekend, Aug. 29-Sept. 1, 2013.

"The Freedom Jacket symbolizes the brotherhood between riders." said Gray. "Adding a patch honoring the Iron Elite represents Harley's long history with African American riders; whether you're in a group or a single rider, we all have this unspoken bond."

Gray joins a long line of African Americans who have contributed to the 110 year history of Harley-Davidson.  Since the company's founding in 1903, African Americans have had a defining impact on Harley-Davidson's brand and motorcycling culture.  It is a history filled with visionaries, artists, leaders and revolutionaries.

Figures like William B. Johnson, the first African American licensed by the American Motorcycle Association to race, as well as the first African American to own a Harley-Davidson dealership; Bessie Stringfield, the first black woman to ride solo cross country; and Benny Hardy, the custom bike builder who created the Captain America motorcycle for the movie "Easy Rider."

For a behind the scenes look at Gray's inspirational journey with the Freedom Jacket, and to find more feature stories about African American Harley legends and the brotherhood of black bikers, visit: www. h-d.com/ironelite.  

The Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans across the globe united by a common bond and shared passion for freedom, self-expression and epic adventure.  Included in the official 110th Anniversary calendar are 12 different 110th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets throughout September 2013.  The events span 11 countries on six continents and will be capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend.

Harley-Davidson fans are invited to learn more about the 110th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110. 


Go to Target Market News homepage


RECENT STORIES
Barry Cooper, digital media veteran, joins Real Times Media to grow digital platform

Rep. Hank Johnson adds language to House DoD report for more radio ad dollars

American Airlines launches replacement for cancelled BlackAtlas.com Website

BET Awards again ranks top in cable with adults 18-49 and 7.6 million total viewers

Platform Summit, an inaugural event on the innovation economy, begins this week

Cloves Campbell, Jr. re-elected chair of National Newspaper Publishers Association

Black Cable TV Ratings for Week June 10 - 16 OWN network's 'Have and Have Nots' moves to third on the Top 25 cable chart

MassMutual introduces new financial products targeted to black professionals

Black TV Ratings for Week of June 10 - 16 NBA Finals provided big lift for ABC with black fans as summer ratings falling

Actor Lance Gross promotes Magic Shave's effort to aid the Harvey Foundation

'The ESSENCE Experience' to air call-in show on SiriusXM radio in run-up to festival

Aspire channel premieres its first original weekly talk series, 'exhale,' on June 27th

Coke Zero promotes Kevin Hart's movie, his company produces TV spot and vignettes

Black Cable TV Ratings for Week June 3 - 9 Competition by cable networks for Black viewers grows with popularity of OWN

Sonja Steptoe named Census Bureau's Associate Director for Communications

Black TV Ratings for Week of June 3 - 9 First games of the NBA Finals each draws more than five million black viewers

The Power of Urban Radio begins registration for October forum in D.C.


Click here for more recent news stories and our news archive

 

















































































 










 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2013 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                          Supplier Services