Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Walton/Isaacson ad agency for second time is named 'Supplier of the
(July 24, 2011) Walton|Isaacson (W|I), an independently held, minority
owned, full-service advertising and marketing agency (waltonisaacson.com)
has just been named "Supplier of the Year" by the Southern California
Minority Business Development Council (scmbdc.org) for an unprecedented
second consecutive year.
The prestigious award extends a recent streak of important honors for,
and is directly linked to the agency's ultra-successful campaign for the
new Lexus CT200 hybrid. W|I has served as the Agency Of Record for
Lexus' Multicultural, Hispanic and LGBT marketing since 2007, and also
developed the general market creative for Lexus CT200 US launch, which
debuted earlier this year. The Lexus CT200 represents one of the biggest
traditional and digital media launches in the automobile company's
With an expressed mission to be the "Planet's Most Interesting Agency",
W|I was founded in 2005 by industry leaders, Aaron Walton and Cory
Isaacson, in partnership with famed NBA superstar/entrepreneurial
legend, Earvin "Magic" Johnson. The company, which maintains offices in
Los Angeles, New York, Chicago and Tokyo, was recently honored with 19 "Telly"
Awards for its creative work on the Lexus CT200h campaign and with two
Creativity International Awards for its "Bellies" public service
campaign on behalf of ONE (one.org) the global anti-poverty advocacy
group co-founded by acclaimed musician and human rights advocate, Bono.
W|I's "Supplier of the Year" (SOTY) honor was once again initiated via
the nomination of Toyota Motor Sales USA, which oversees the sales,
marketing, and distribution of Toyota's Lexus brand in the United
States. W|I's envelope-pushing CT200h campaign brings together many of
the music industry's most sought-after producing and composing talents
with state-of-the-art visual effects from the talents behind
eye-popping, Hollywood blockbusters. The campaign, which was expressly
intended to make Lexus resonate with a younger generation of car buyers,
has actually resonated across all demographic segments.
W|I's second-straight SOTY honor reinforces the agency's commitment to
supporting other Minority Business Enterprises as well as its investment
in the community at large. As a certified Minority Business Enterprise,
W|I has a history of giving back to the communities, supporting
foundations such as: The Jackie Robinson Foundation, Rodney & Holly
Robinson Peete's HollyRod Foundation, The Magic Johnson Foundation and
the Immigrant Archive Project, and BET's Internship Program. With a
network of corporate partners that include Unilever, Lexus, Caesars
Entertainment Company, White Memorial Medical Center and Jim Beam
Brands, W|I has a wide array of channels to continue its work toward
enhancing the communities it serves.
brands on Walton/Isaacson's roster are Lexus, Caesars
Entertainment Company, One.org, Avion Tequila, Jim Beam, Buy.com,
Whirlpool, Right Gin, Unilever's Axe, Dove & Degree Brands, White
Memorial Hospital and Forbes, Inc.
Target Market News
The Nielsen Co.
U.S. Census Bureau
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...