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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Walton/Isaacson ad agency for second time is named 'Supplier of the Year'

(July 24, 2011) Walton|Isaacson (W|I), an independently held, minority owned, full-service advertising and marketing agency (waltonisaacson.com) has just been named "Supplier of the Year" by the Southern California Minority Business Development Council (scmbdc.org) for an unprecedented second consecutive year.

The prestigious award extends a recent streak of important honors for, and is directly linked to the agency's ultra-successful campaign for the new Lexus CT200 hybrid. W|I has served as the Agency Of Record for Lexus' Multicultural, Hispanic and LGBT marketing since 2007, and also developed the general market creative for Lexus CT200 US launch, which debuted earlier this year. The Lexus CT200 represents one of the biggest traditional and digital media launches in the automobile company's history.

With an expressed mission to be the "Planet's Most Interesting Agency", W|I was founded in 2005 by industry leaders, Aaron Walton and Cory Isaacson, in partnership with famed NBA superstar/entrepreneurial legend, Earvin "Magic" Johnson. The company, which maintains offices in Los Angeles, New York, Chicago and Tokyo, was recently honored with 19 "Telly" Awards for its creative work on the Lexus CT200h campaign and with two Creativity International Awards for its "Bellies" public service campaign on behalf of ONE (one.org) the global anti-poverty advocacy group co-founded by acclaimed musician and human rights advocate, Bono.

W|I's "Supplier of the Year" (SOTY) honor was once again initiated via the nomination of Toyota Motor Sales USA, which oversees the sales, marketing, and distribution of Toyota's Lexus brand in the United States. W|I's envelope-pushing CT200h campaign brings together many of the music industry's most sought-after producing and composing talents with state-of-the-art visual effects from the talents behind eye-popping, Hollywood blockbusters. The campaign, which was expressly intended to make Lexus resonate with a younger generation of car buyers, has actually resonated across all demographic segments.

W|I's second-straight SOTY honor reinforces the agency's commitment to supporting other Minority Business Enterprises as well as its investment in the community at large. As a certified Minority Business Enterprise, W|I has a history of giving back to the communities, supporting foundations such as: The Jackie Robinson Foundation, Rodney & Holly Robinson Peete's HollyRod Foundation, The Magic Johnson Foundation and the Immigrant Archive Project, and BET's Internship Program. With a network of corporate partners that include Unilever, Lexus, Caesars Entertainment Company, White Memorial Medical Center and Jim Beam Brands, W|I has a wide array of channels to continue its work toward enhancing the communities it serves.

Among the brands on Walton/Isaacson's roster are Lexus, Caesars Entertainment Company, One.org, Avion Tequila, Jim Beam, Buy.com, Whirlpool, Right Gin, Unilever's Axe, Dove & Degree Brands, White Memorial Hospital and Forbes, Inc.

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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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