Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Service to issue stamp honoring John H. Johnson in early 2012
Announcement comes during review for ad agencies (July
22, 2011) The U.S. Postal Service will honor John H. Johnson, founder of
preeminent media company Johnson Publishing Company, publisher of EBONY
and JET magazines, and owner of Fashion Fair Cosmetics, a global
prestige cosmetics brand for women of color, by featuring the legendary
publisher and distinguished business leader on a 2012 Forever Stamp as
part of its Black Heritage stamp series.
The announcement comes as the USPS is in the process of reviewing which
ad agencies will handle its $100 million advertising account. In
addition to contracting with a new general market agency, request for
proposals have also been issued to African-American Hispanic and Asian
advertising shops. The USPS did not include ethnic marketing agencies in
its last review in 2002.
A preview of the John Johnson stamp, which will be available nationwide
in 2012, will be on view at Beyond the Perf at
www.beyondtheperf.com/2012-preview, on Facebook at
and on Twitter at @USPSstamps as part of the USPS' effort to harness
social media to bring the message of its honorary stamps to a broader
audience. The stamps will also be available to view on
johnsonpublishing.com, ebony.com, and jetmag.com.
Since 1978 the Black Heritage series has honored Black Americans whose
contributions to the civil rights movement, politics, business, art, and
culture have had a substantial and lasting impact on the Black American
community and on American culture. Past honorees include Harriet Tubman
(1978), Martin Luther King (1979), W.E.B. Du Bois (1992), Langston
Hughes (2002), and Thurgood Marshall (2003).
Linda Johnson Rice, Chairman of Johnson Publishing Company and daughter
of John H. Johnson, said, "I am honored and pleased that the U.S. Postal
Service has chosen to recognize the extraordinary and revolutionary work
my father did in giving a voice and a platform to Black Americans in a
time when so few sources recognized our achievements. We are committed
to carrying on his legacy and to continue producing products that
portray the best of Black America and represent the community with the
same level of pride and authenticity."
"We are proud to immortalize John H. Johnson as our latest inductee into
our Black Heritage stamp series," said Stephen Kearney, manager, stamp
services, USPS. "As the trailblazing publisher of EBONY, JET, and other
magazines, and as an entrepreneur, he became the first African American
listed by Forbes magazine in 1982 as one of the 400 wealthiest people in
America. Johnson overcame poverty and racism to build a business empire
embracing magazines, radio stations, cosmetics, and more. His magazines
portrayed Black people positively at a time when such representation was
rare, and played an important role in the civil rights movement."
Target Market News
The Nielsen Co.
U.S. Census Bureau
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...