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Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Matlock Advertising applies Adfusion's Panoramic ad platform in BMW campaign

(July 20, 2012) Luxury auto-maker BMW needed to find a way to parlay a brand's existing cache into customer enthusiasm and loyalty for its redesigned BMW 3 Series. Its African-American marketing agency, Matlock Advertising and PR, turned to an innovative new tool: interactive, Panoramic online advertising. Adfusion's Panoramic content-based ad platform was chosen for its ability to target a specific relevant audience and immerse them in an educational interactive brand experience.

The Challenge: As part of BMW's marketing goals for the redesign, Matlock was charged with promoting the launch to college-educated African-American adults, ages 25 to 54, with household incomes in excess of $75,000.

Their goals were to create awareness of the redesign, educate the audience on the benefits and features of the vehicles, and drive favorability with the target audience.

The Solution: Adfusion designers built a custom Panoramic ad around the BMW 3 Series. The ad integrated a custom article, videos, a variety of engagement widgets and multiple calls-to-action. Next, the ad was placed in purchased targeted media that aligned with the specified demographic. An editorial-based headline unit further served as an audience filter by encouraging the targeted audience to opt in to learn more. Matlock was charged only for unique visitors who opted in to engage with the Panoramic ad.

The Results: To verify the Panoramic platform's impact on brand lift and favorability, Adfusion leveraged Vizu's Ad Catalyst solution. The insight provided Matlock third-party data on the effectiveness of the Panoramic ad.

"Brand recognition and awareness were the key deliverables we were looking for," said Edward Rutland, executive vice president and managing partner of Matlock Advertising and PR. "Panoramic supplied the platform we needed to get our message out, and Vizu provided the proof that it worked."

Adfusion, a division of ARAnet, Inc., is a content-based online advertising platform. More than 125 million U.S. consumers have engaged with Adfusion's client campaigns. Offering solutions for performance, brand and mobile advertisers, Adfusion delivers effective, measurable results on a pay-for-performance basis.

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