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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of July 11 - 17
VH1 scores with black audiences with Queen Latifah's scripted drama, 'Single Ladies'

(July 15, 2011) VH1 had a good debut with "Single Ladies," an hour-long drama produced by Queen Latifah. It's the network's first foray away from reality shows and into scripted dramas, and it claimed the No.1 spot among black cable viewers. In fact, it was the most watched program in black households during the second week of July.

The most cable network was TBS, which had 5.7 million black viewers for five of its shows. It was very closely followed by BET, which had 5.6 million, also for five shows. The Disney Channel posted 4.7 million for four programs.

Nielsen data put the total audience for the Top 25 most watched cable shows in black homes at 28.4 million. That's nine percent more than the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

SINGLE LADIES

VH1

7.9

11.5

1,495

2

BASKETBALL WIVES 3

VH1

7.8

12.2

1,514

3

SUNDAY BEST 4

BET

7.0

11.1

1,595

4

SUNDAY BEST 4

BET

6.3

9.3

1,338

5

HOUSE OF PAYNE

TBS

6.0

8.9

1,331

6

BASKETBALL WIVES 3

VH1

5.9

8.6

1,112

7

HAWTHORNE

TNT

5.9

8.4

1,208

8

TOYA: A FAMILY AFFAIR

BET

5.8

8.3

1,160

9

HOUSE OF PAYNE

TBS

5.5

8.1

1,224

10

WWE ENTERTAINMENT

USA

5.4

7.9

1,220

11

CLOSER, THE

TNT

5.2

7.6

1,042

12

HOUSE OF PAYNE

TBS

5.2

8.0

1,111

13

SPONGEBOB

NICK

5.1

9.0

1,245

14

HOUSE OF PAYNE

TBS

5.0

7.4

1,172

15

WWE ENTERTAINMENT

USA

5.0

7.3

1,064

16

PHINEAS AND FERB

DISNEY

4.9

8.1

1,303

17

FRIENDS FOR CHANGE GAMES

DISNEY

4.7

7.9

1,181

18

WIZARDS OF WAVERLY PLACE

DISNEY

4.3

7.0

1,174

19

MEET THE BROWNS

TBS

4.2

6.6

892

20

RIZZOLI & ISLES

TNT

4.2

6.1

795

21

MY BABYSITTERS (SERIES)

DISNEY

4.1

6.7

1,127

22

LAW & ORDER: SVU

USA

4.1

6.5

800

23

BET MOVIE OF THE WEEK

BET

4.1

7.1

758

24

BET MOVIE OF THE WEEK

BET

4.1

6.4

837

25

THE FIRST 48

A&E

4.0

6.3

771

Source: Nielsen Media Research. Ranked by percent of African-American households watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here to view last week's cable chart


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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