The Week of July 10 – 16
BET tops cable chart again, thanks to 'Beauty & the Beast' reality combo

(July 20, 2006) For the third consecutive week BET sits atop the 25 most popular cable shows with black households, according to Nielsen Media Research. The network’s two new entries in the reality category helped sustain the momentum it received with its record-breaking audiences for the BET Awards.

“Keisha Cole: The Way It Is” and “DMX: Soul of a Man,” together being marketed as the Beauty and the Beast” on Wednesday nights, took the number one and three spots on the chart for the second week of July. Cole’s was the only show to pull in at least a million black households for the week. Overall BET led the network race by scoring 11 positions on chart.

USA claimed four winners on the week, followed by MTV and TNT with three each. The total number of black households watching the top 25 was 15.1 million, an increase of just under a million from the previous week’s total of 14.2 million.

Top 25 Cable Shows in Black Households
 
Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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