Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
OgilvyCULTURE launches as agency practice for 'the new general market'
(July 19, 2011) To help its clients and employees prepare for the "new
general market" Ogilvy & Mather has launched OgilvyCULTURE, a new
strategic services practice focused on providing insights, strategy, and
consulting services to clients as part of a multi-disciplinary
Since announcing the development of this practice last November,
OgilvyCULTURE has been tapped by such clients as Kodak, IKEA and British
Airways to develop strategic initiatives and communications programs
that enable clients to communicate across different cultures with more
informed targeting, ideas and execution.
"Our job as an agency is to help our clients anticipate and prepare for
new ways to market to an ever changing consumer population," noted John
Seifert, Chairman and CEO of Ogilvy & Mather North America. "OgilvyCULTURE
is one of a number of new practices that we have created to deliver
marketing solutions that meet growing client needs at a time of great
change and innovation."
The practice is being led by marketing strategist Jeffrey Bowman, who
explained that "Cross cultural marketing is a discipline where we
explore values and beliefs of distinct cultures to help translate how
brands form connecting tissues with these groups to cross-connect in a
more meaningful, relevant and personal way."
To better understand this important new marketplace OgilvyCULTURE hosted
the first-ever Cross Cultural Marketing Conference on July 18th. The
conference featured panels and roundtable discussions, featuring
speakers from Ogilvy's management as well as industry leaders and
influencers, such as Univision, BET.com, Google, Nielsen, CNN, Turner,
Vibe Lifestyle Network, CAA, Gay Ad Network and Black Enterprise. There
were a variety of topics, all focused on the "new general market,"
representing Hispanic, Black, Asian and LGBT audiences. Updates from the
conference will be posted on the event's twitter feed at www.twitter.com/#ogilvyculture.
"Core to who we are as an organization, and what David Ogilvy stood for,
OgilvyCULTURE was created to explore values and beliefs of distinct
cultures, and then translate how brands can cross-connect in meaningful
and personal ways," said Jeffrey Bowman, OgilvyCULTURE Lead and Partner,
Marketing Strategist, Ogilvy & Mather. "At this conference, we explored
best practices and how brands can be heard and relevant among the
diverse US audiences."
OgilvyCULTURE also unveiled the findings of its "Cross Cultural Report:
Preparing for the New General Market."
Speakers will discuss the evolving consumer landscape and share insights
on how media, demographics, consumer behavior and other trends offer new
ways for marketers to reach a broader audience.
OgilvyCULTURE aligns a number of new capabilities the agency has
developed as part of its commitment to building a diverse and inclusive
workforce which has led to a series of strategic partnerships.
OgilvyCULTURE includes broad representation from Ogilvy's Professional
Networks which include Black Diaspora, LatinRed, RedLotus, OgilvyPride,
Doonya, Young Professionals, Working Parents, Women's Leadership, and
Administrative Professionals groups. The practice offers a full range of
services including marketing strategy, creative strategy, digital
strategy, CRM and analytics.
Ogilvy & Mather is one of the largest marketing communications companies
in the world. Through its specialty units, the company provides a
comprehensive range of marketing services including: advertising; public
relations and public affairs; shopper and retail marketing; healthcare
communications; direct, digital, promotion, relationship marketing and
digital production. Ogilvy & Mather services Fortune Global 500
companies as well as local businesses through its network of more than
450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For
more information, visit www.ogilvy.com.
Target Market News
The Nielsen Co.
U.S. Census Bureau
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...