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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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New GlobalHue ad campaign for Jeep Grand Cherokee debuts this week

(July 19, 2011) The Jeep brand is celebrating the vehicle's award-worthy success by kicking off an all-new advertising campaign today that will feature, for the first time, the Jeep Grand Cherokee Overland Summit model. The advertising campaign begins with the return of the USA Today cover wrap -- a full four-page advertisement that was an integral part of the launch of the vehicle one year ago. This year's ad lauds the 2011 Jeep Grand Cherokee as "The Most Awarded SUV Ever." Creative efforts were developed by Global Hue, Southfield, Mich., the Jeep brand's lead advertising agency.

Since its introduction, the 2011 Jeep Grand Cherokee has captured 30 awards from an array of opinion-leading publications, television and on-line media outlets, journalist associations and industry organizations making it the most awarded SUV ever.

"When the 2011 Jeep Grand Cherokee debuted, it made a tremendous impact not only in the full size SUV category but, within the automotive marketplace, its success has been broadly acknowledged," said Mike Manley, President and CEO -- Jeep Brand, Chrysler Group LLC. "It is a vehicle that has proven the test of time and has continued to elevate its game to compete not only within its traditional SUV segment but beyond. The Jeep Grand Cherokee continues to deliver a unique blend of on-road refinement, superb craftsmanship, world-class design, improved fuel economy, innovative features, legendary real-world 4x4 capability and great value."

Television commercials highlight the awarded Jeep Grand Cherokee Overland Summit model with its leather interior testing that is better than the Lexus RX350, as well as the vehicle's impressive 500-mile-per-tank driving range that delivers better highway fuel economy than the Honda Pilot EX -- taking a new approach to celebrating this highly lauded vehicle.

To see more commercials and read about the 2011 Jeep Grand Cherokee, visit the ( http://www.youtube.com/Jeep) and Jeep brand Facebook page (www.facebook/jeep).

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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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