Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
GlobalHue ad campaign for Jeep Grand Cherokee debuts this week
(July 19, 2011) The Jeep brand is celebrating the vehicle's award-worthy
success by kicking off an all-new advertising campaign today that will
feature, for the first time, the Jeep Grand Cherokee Overland Summit
model. The advertising campaign begins with the return of the USA Today
cover wrap -- a full four-page advertisement that was an integral part
of the launch of the vehicle one year ago. This year's ad lauds the 2011
Jeep Grand Cherokee as "The Most Awarded SUV Ever." Creative efforts
were developed by Global Hue, Southfield, Mich., the Jeep brand's lead
Since its introduction, the 2011 Jeep Grand Cherokee has captured 30
awards from an array of opinion-leading publications, television and
on-line media outlets, journalist associations and industry
organizations making it the most awarded SUV ever.
"When the 2011 Jeep Grand Cherokee debuted, it made a tremendous impact
not only in the full size SUV category but, within the automotive
marketplace, its success has been broadly acknowledged," said Mike
Manley, President and CEO -- Jeep Brand, Chrysler Group LLC. "It is a
vehicle that has proven the test of time and has continued to elevate
its game to compete not only within its traditional SUV segment but
beyond. The Jeep Grand Cherokee continues to deliver a unique blend of
on-road refinement, superb craftsmanship, world-class design, improved
fuel economy, innovative features, legendary real-world 4x4 capability
and great value."
Television commercials highlight the awarded Jeep Grand Cherokee
Overland Summit model with its leather interior testing that is better
than the Lexus RX350, as well as the vehicle's impressive
500-mile-per-tank driving range that delivers better highway fuel
economy than the Honda Pilot EX -- taking a new approach to celebrating
this highly lauded vehicle.
To see more commercials and read about the 2011 Jeep Grand Cherokee,
visit the (
http://www.youtube.com/Jeep) and Jeep brand Facebook page (www.facebook/jeep).
Target Market News
The Nielsen Co.
U.S. Census Bureau
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...