E. Morris Communications sweeps 27th annual Telly Awards with seven honors

(July 18, 2006) E. Morris Communications is continuing its red hot streak of creating award-winning advertising and integrated marketing campaigns for its clients. The Chicago-based agency earned awards for all six of the entries submitted to the 27th Annual Telly Awards for its Voices of Color Film Series campaign for Wal-Mart.

The Telly Awards honor outstanding local, regional, and cable television commercials and programs, as well as the finest video and film productions. Since 1978, the mission of the Telly Awards has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity. The 27th annual competition received over 13,000 entries internationally.

The accolades include dual awards for television spots "Storyteller," "Power of Voice" and "Jump Rope" in both the Media Promotion and Entertainment categories. "Buffalo Soldiers: Invisible Men of Honor," EMC's gripping documentary produced as the centerpiece of Wal-Mart's Black History Month program, also received a Bronze Telly. In all, EMC will be awarded four Silver (the highest honor) and three Bronze Telly statuettes to proudly display in its Chicago headquarters.

"We were excited about the Wal-Mart Voices of Color Film Series campaign from the start," said Phil Salter, EMC vice president/creative director. "It was a rare opportunity for us to create a campaign that captures the essence of the Wal-Mart Voices of Color Film Series program, through a combination of stunning visuals and powerful messaging that celebrate African-American culture."

"What a fantastic honor to win seven Tellys in recognition of work that was simply a labor of love to produce," added EMC associate creative director Kathleen Humphries. "But it's also clear to all of us, that if any one element had been different. . .if the music producer, the editors, talent, the producer had not been who they are, these awards might not have happened. Our insight into the tastes of Wal-Mart's consumer base and vision for this campaign allowed us to assemble the right teams for the right projects. The result is a beautiful expression of Wal-Mart's commitment to the quality programming within Voices of Color(TM)."

The award-winning spots for Wal-Mart promote empowerment by showcasing films with a positive depiction of African-American life and culture. The film series features an array of talented African Americans in the film industry, with a touch of soul added from EMC to enhance Wal-Mart's brand as a source for hip yet tasteful entertainment.

The Bronze Telly Award-winning "Buffalo Soldiers: Invisible Men of Honor" documentary is an emotional tribute to former slaves, freemen and Civil War veterans that inaugurated the Buffalo Soldiers. Their legacy continued through 20th century military campaigns including World Wars I and II.

These seven Telly Awards come on the heels of EMC recently earning Addy Awards for "Storyteller" and "Power of Voice" as well as another Telly Award for the Tyson Foods "Powered By" campaign. The agency also won Gold and Silver Service Industry advertising awards for outstanding work on the public relations and advertising campaigns for the Illinois Department of Transportation (IDOT) and American Family Insurance, respectively.

E. Morris Communications, Inc. is a full service agency that provides integrated marketing communications services to multicultural markets, with emphasis on the African-American consumer segment. The 18-year old agency has a client roster that includes Wal-Mart, Tyson Foods, American Family Insurance and the Illinois Department of Transportation.


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As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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