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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

Click here to go to African-American Census Bureau data

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© 2006 by
Target Market News Inc.

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The Week of July 10 – 16
'Without A Trace' takes top spot, All-Star game puts baseball on the chart

(July 19, 2006) There’s plenty of discussion at the moment about the waning interest of African Americans in the national pastime. Major League Baseball’s All-Star game, however, attracted nearly a million black homes for its Fox telecast and tied for the bottom position for the week’s top ten most popular shows.

The top spot went to “Without A Trace,” a rare feat for the CBS franchise. It was one of four winners for the network. That tied the same number of shows UPN claimed on the list for the second week of July. The total number of black households watching the top ten was 11.5 million, an up-tick of more than a million over the previous week.
 
 
Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking
based on percentage of black households.
Shows are considered tied when rating


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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