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Black Cable TV Ratings for Week  July 8 - 14
News coverage of Zimmerman verdict joined entertainment shows on Top 25 chart

(July 18, 2013) When the not-guilty verdict in the George  Zimmerman trial was announced Saturday, July 13, black households rushed to the all-news cable channels for details. CNN was the primary beneficiary, with 1.1 million watching continuous, in-depth programming on what most thought was a surprising and disappointing outcome. HLN also attracted news seekers, but MSNBC didn't make the Top 25 for the week.

BET again took the title of the week's biggest winner among the Top 25, with 9.8 million viewers for six shows. VH1 was second in popularity, posting 7.6 million across four programs. USA network was third with just three million for three shows.

According to Nielsen data, 29.9 million black viewers watched the Top 25 cable shows, a decline of six percent from the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network  | AA Rating | AA Share | AA Viewers 2+(000)

1

LOVE & HIP HOP ATLANTA 2

VH1

15.9

24.5

3,177

2

THE GAME

BET

11.7

17.0

2,237

3

HIT THE FLOOR

VH1

9.9

14.6

2,046

4

HOLLYWOOD EXES 2

VH1

8.2

11.7

1,594

5

SUNDAY BEST 6

BET

8.1

12.6

1,621

6

THE GAME

BET

7.5

10.9

1,336

7

HAVES AND THE HAVE NOTS

OWN

7.1

10.6

1,407

8

ZIMMERMAN NOT GUILTY

CNN

5.9

9.5

1,103

9

WWE ENTERTAINMENT

USA

5.8

8.5

1,100

10

WWE ENTERTAINMENT

USA

5.4

7.8

1,177

11

SUNDAY BEST 6

BET

5.3

7.8

1,059

12

THE GAME

BET

5.0

7.4

903

13

BET MOVIE OF THE WEEK

BET

4.9

8.4

997

14

WWE ENTERTAINMENT

USA

4.7

7.2

819

15

NANCY GRACE

HLN

4.2

7.7

863

16

LOVE THY NEIGHBOR

OWN

4.2

6.4

990

17

WWE FRI NIGHT SMACKDOWN

SYFY

4.1

7.0

722

18

THE GAME

BET

4.1

6.9

888

19

HLN AFTER DARK

HLN

4.1

6.5

875

20

LOVE THY NEIGHBOR

OWN

4.0

6.4

959

21

DR. DREW ON CALL

HLN

4.0

6.9

827

22

BET MOVIE OF THE WEEK

BET

4.0

6.9

842

23

HAUNTED HATHAWAYS

NICK

3.9

7.0

883

24

TRUE BLOOD

HBO

3.9

5.8

731

25

LA LAS FULL COURT LIFE 4

VH1

3.9

5.7

791

Source: Nielsen research. Ranked by percent of African-American households watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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