Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2011 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Speakers at Power of Urban Radio/NABOB forum represent $50 billion in
(July 18, 2011) Kizart Media Partners and the National Association of
Black Owned Broadcasters (NABOB) will host an unprecedented forum of
CEOs and global marketers at this year's 11th Annual Power of Urban
The event will take place at the Madison Hotel in Washington, DC,
Thursday, September 22, during the 41th Annual Legislative Conference of
the Congressional Black Caucus Foundation. Among the firms participating
are McDonald's, General Motors, AARP, Sprint/Boost Mobile, Ford, CNN,
and many more.
"It's clear from the powerful line-up of panel participants and keynote
speaker that this is the most impactful Power of Urban Radio Forum to
date,' commented Sherman Kizart, KMP, Managing Director and founder of
the PURF. The partnership of PURF with NABOB for its Fall Management
Conference makes this event a "must attend' for broadcast owners and
their management and sales teams, along with advertising and other
marketing professionals.' Kizart added.
A panel of national marketers will include executives from Ford Motor
Co., American Association of Retired People (AARP), Sprint/Boost Mobile,
General Motors and CNN. The session with media agencies will present
executives from Media Edge, Maxus Global, Carol H.Williams Advertising,
RLM Media, and Merged Communications. The Global Media CEO session will
discuss where media convergence is heading.
Neil Golden,SVP/Chief Marketing Officer,McDonald's USA, will discuss the
strategic importance of the African American consumer market and how
McDonald's has built its African American marketing and media model.
For PURF/NABOB conference registration is only $150 for members and $275
for non members. To register visit www.NABOB.org or call 202/463-8970.
Kizart Media Partners is a sales and marketing consulting firm that is
strategically sound, tactically sharp and uniquely positioned to enhance
alliances for its client partners and generate greater sales through
broadcast, print and new media.
Target Market News
The Nielsen Co.
U.S. Census Bureau
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...