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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Speakers at Power of Urban Radio/NABOB forum represent $50 billion in media

(July 18, 2011) Kizart Media Partners and the National Association of Black Owned Broadcasters (NABOB) will host an unprecedented forum of CEOs and global marketers at this year's 11th Annual Power of Urban Radio Forum.

The event will take place at the Madison Hotel in Washington, DC, Thursday, September 22, during the 41th Annual Legislative Conference of the Congressional Black Caucus Foundation. Among the firms participating are McDonald's, General Motors,  AARP, Sprint/Boost Mobile, Ford, CNN, and many more.

"It's clear from the powerful line-up of panel participants and keynote speaker that this is the most impactful Power of Urban Radio Forum to date,' commented Sherman Kizart, KMP, Managing Director and founder of the PURF.  The partnership of PURF with NABOB for its Fall Management Conference makes this event a "must attend' for broadcast owners and their management and sales teams, along with advertising and other marketing professionals.'  Kizart added. 

A panel of national marketers will include executives from Ford Motor Co., American Association of Retired People (AARP), Sprint/Boost Mobile, General Motors and CNN. The session with media agencies will present executives from Media Edge, Maxus Global, Carol H.Williams Advertising, RLM Media, and Merged Communications. The Global Media CEO session will discuss where media convergence is heading.

Neil Golden,SVP/Chief Marketing Officer,McDonald's USA, will discuss the strategic importance of the African American consumer market and how McDonald's has built its African American marketing and media model.

For PURF/NABOB conference registration is only $150 for members and $275 for non members. To register visit www.NABOB.org or call 202/463-8970.

Kizart Media Partners is a sales and marketing consulting firm that is strategically sound, tactically sharp and uniquely positioned to enhance alliances for its client partners and generate greater sales through broadcast, print and new media.

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Hilton hotel chain names Jon Munoz director of global diversity and inclusion

Black Cable TV Ratings for Week of July 4 - 10 BET finds a summer winner as return of 'Sunday Best' takes top spots

National Bankers Assoc. launches campaign in push for black consumers

Black TV Ratings for Week of July 4 - 10 CBS returns as Top 24 leader after NBC loses 'The Voice;' ABC takes No.1

UNCF partners with BET to produce annual special, 'An Evening of Stars'

Bounce TV to launch Sept. 26th, says Martin Luther King III and Andrew Young

TheGrio.com and NewsOne.com form partnership on content, advertising sales

Chevrolet celebrates King Memorial with 'Table of Brotherhood Project' tour, ads

Toyota launches campaign to market new RAV4 to African-American consumers

Black Cable TV Ratings for Wk. of June 27 - July 3 Young black viewers make Disney most watched cable network

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Burrell Communications
General Motors
Interactive One
Millward Brown
Nia Enterprises
Northern Trust
R.L. Polk
Target Market News
The Nielsen Co.
U.S. Census Bureau
...and more!

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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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