The Week of July 9 – 15
‘Payne’ returns to cable’s top spot; Disney is the week’s No.1 network

(July 18, 2007) After a two week hiatus “House of Payne” returns as the week’s most popular cable show in black households. In fact, Tyler Perry’s hit show captured the top two spots for the second week in July and the episodes were the only cable favorites to attracted at least a million households. BET’s new reality series “Baldwin Hills” jumped to the sixth and seventh positions.

With school out and kids controlling the remote, Disney was the week’s top network with 12 entries. BET followed with four shows and USA posted three.

The total number of black households watching the top 25 cable shows, according to Nielsen Media Research, was 16.2 million. That’s a 9.5 percent decrease over the pervious week.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1	HOUSE OF PAYNE	TBS	14.1	1,196
2	HOUSE OF PAYNE	TBS	12.2	1,006
3	WWE ENTERTAINMENT	USA	9.1	840
4	CLOSER, THE	TNT	9.2	821
5	MAKING THE BAND 4	MTV	8.6	789
6	BALDWIN HILLS	BET	8.7	776
7	BALDWIN HILLS	BET	8.2	734
8	MY SUPER SWEET 16	MTV	7.9	696
9	MOVIE OF THE WEEK	BET	7.1	616
10	WWE ENTERTAINMENT	USA	6.9	613
11	SUITE LIFE… ZACK&CODY	DISNEY	7.6	612
12	SUITE LIFE…ZACK&CODY	DISNEY	7.8	599
13	CORY IN THE HOUSE	DISNEY	6.5	567
14	CORY IN THE HOUSE	DISNEY	6.3	565
15	SUITE LIFE…ZACK&CODY	DISNEY	6.9	556
16	HANNAH MONTANA	DISNEY	7.5	554
17	MOVIE, USA	USA	6.3	546
18	CORY IN THE HOUSE	DISNEY	6.1	542
19	CORY IN THE HOUSE	DISNEY	6.3	538
20	SUITE LIFE…ZACK & CODY	DISNEY	6.3	528
21	MUSIC VIDEO	DISNEY	6.8	526
22	THE FIRST 48	A&E	6.4	526
23	MOVIE SURFERS FEAT	DISNEY	5.8	517
24	HANNAH MONTANA	DISNEY	6.5	513
25	GIRLFRIENDS	BET	5.9	511

Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.



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 13th Edition Now Available 
New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.

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