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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Hilton hotel chain names Jon Munoz director of global diversity and inclusion

(July 15, 2011) Hilton Worldwide has announced the appointment of Jon Munoz as senior director of global diversity and inclusion. In this role, Munoz will play a key role in executing Hilton Worldwide's global diversity and inclusion efforts focused on culture, talent, workplace and marketplace strategies.

Munoz joins Hilton Worldwide from Sprint, where he served as senior manager for inclusion and diversity. While there, Munoz managed external strategic consumer and business relationships with key African American, Asian, Hispanic, Women and GLBT non-profit organizations. Internally, he oversaw the Office of Inclusion and Diversity, where he managed and implemented six employee resource groups, including the development of its officer development and mentoring programs.

In addition, he managed the diversity and inclusion training programs and the CEO-led executive inclusion council. During his tenure, Sprint received the President's award from the United States Hispanic Chamber of Commerce. Prior to Sprint, Munoz served as vice president and national Hispanic segment manager for Bank One (now JP Morgan Chase), overseeing consumer and business marketing to the Hispanic community.

"Jon brings years of experience in diversity, corporate responsibility, marketing and operations to Hilton Worldwide," said Michael C. Ford, vice president of global diversity and inclusion. "He will be of great value to us in furthering our mission to become the preeminent global hospitality company."

Munoz has served in a leadership position with numerous organizations including the League of United Latin American Citizens Corporate Alliance; the NAACP ACT-SO Advisory Council; the National Hispanic Corporate Council Board of Directors; the United States Hispanic Chamber of Commerce Senior Executive Corporate Advisory Board; and the United States Pan-Asian American Chamber of Commerce Brain Trust. Munoz received his bachelor's degree in communications and advertising at the University of Texas at Austin. He will be based at Hilton Worldwide's global headquarters in McLean, Va.


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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