The Week of July 9 - 15
‘Singing Bee’ gives NBC the chart’s No.1 spot; Fox wins the network race

(July 18, 2007) It’s now officially the summer season, and the battle to win the decreased number of viewers at home is in full tilt. NBC, which usually doesn’t find many of its shows among the top 25, has apparently found a winner with “Singing Bee.” The talent competition got help from its Tuesday night lead-in, “America’s Got Talent” which finished third.

The network race was won by Fox with seven shows on the week’s chart. NBC followed with six shows, trailed by CBS’s five and ABC’s four. The CW claimed three winners.

The total number of black households watching the top 25 most popular shows during the second week of July, according to Nielsen, was 20 million. That represents a 11 percent increase over the previous week’s total of 17.9 million.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Homes

1	SINGING BEE	NBC	7.4	.998
2	SHARK	CBS	7.0	.948
3	AMERICA'S GOT TALENT	NBC	6.8	.910
4	PRIMETIME: FAMILY SECRETS	ABC	6.6	.891
5	FOX MLB ALL-STAR GAME	FOX	6.6	.888
6	LAW AND ORDER:SVU-SUN	NBC	6.6	.882
7	CSI: MIAMI	CBS	6.5	.870
8	CSI: NY	CBS	6.5	.879
9	THINK YOU  CAN DANCE-THU	FOX	6.3	.846
10	LAW AND ORDER:SVU	NBC	6.1	.824
11	LAW AND ORDER-SUN	NBC	6.0	.809
12	WIFE SWAP	ABC	5.7	.762
13	20/20-FRI	ABC	5.7	.763
14	NCIS	CBS	5.7	.769
15	FOX MLB ALL-STAR PRE	FOX	5.7	.762
16	GAME, THE	CW	5.6	.750
17	DON'T FORGET LYRICS-WED	FOX	5.6	.755
18	THINK YOU CAN DANCE-WED	FOX	5.5	.733
19	NEXT BEST THING, THE	ABC	5.4	.733
20	GIRLFRIENDS	CW	5.4	.733
21	CSI	CBS	5.3	.710
22	AMW: AMER FIGHTS BACK	FOX	5.3	.715
23	DON'T FORGET LYRICS-THU	FOX	5.3	.709
24	FRIDAY NIGHT SMACKDOWN	CW	5.1	.683
25	DATELINE SUN-7PM	NBC	5.1	.689

Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.

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New Buying Power report shows more spending by black consumers on 'necessities'

Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
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