Macy’s North taps Burrell Engagement Marketing for corporate relations effort

(July 14, 2006) Chicago-based Burrell, one of the nation's leading full-service communications firms targeting the African-American market, has joined a team of agencies supporting Macy's North as it continues to transition its stores to the Macy's name later this fall.

Burrell Engagement Marketing, the public relations, events and promotional marketing arm of the agency, will provide strategic marketing communications and help to build the Macy's brand within the African American community, starting with the Chicago market. Chief among its assignments, Burrell will provide support for the introduction of Macy's Supplier Diversity Initiatives through cohesive community relations programs, sponsorship support and event programming.

"As Macy's embraces the rich legacy of its State Street store, we're looking forward to a positive future with an unprecedented commitment to fashion leadership, service and inclusive community engagement," said Ralph Hughes, regional vice president of stores for Macy's North.  "Through our partnership with Burrell we believe we can more effectively connect with African American consumers to express this commitment."

Burrell will provide ongoing consultation and/or execution support for continuing programs, such as Macy's Gives - the division's community giving program, as well as Macy's Go Read initiative and Macy's Day of Music, to name a few. In addition, Chicagoans can look for Macy's involvement in multicultural events, such as the Bud Billiken® Parade and other programs in the African American community.  

"Burrell is thrilled to support Macy's North in its continued effort to partner with Chicago and its diverse communities, particularly during this important transition," said McGhee Williams Osse, Co-CEO of Burrell.  "We look forward to working with Macy's to strengthen programs and partnerships that foster and acknowledge the retailer's engagement with the entire community and the African American market."

Burrell, in business 35 years, is a full-service marketing communications agency known for leadership, innovation, solid strategic approaches, creative astuteness, and forward-thinking.  The agency is headquartered in Chicago and operates a second office in Atlanta. The 140-person shop became strategically aligned with the Paris-based Publicis Groupe in 1999. 

With more than $200 million in annual billings, the agency's client roster includes McDonald's, Procter & Gamble, Toyota, General Mills, Verizon, Allstate, Marriott International, Zimmer, Pfizer, Abbott Laboratories, Heineken and Lexus.

Macy's North, a new division of Federated Department Stores, Inc, is based in Minneapolis and operates 61 Marshall Field's stores in Illinois, Michigan, Minnesota, North Dakota, Ohio, South Dakota and Wisconsin.  All Marshall Field's stores will convert to the Macy's nameplate in September 2006.


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