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Flowers Communications retains and expands its assignment with
MillerCoors
(July 16, 2012) Flowers Communications Group, a Chicago-based, independently-owned communications firm, has announced that after a national review, it will continue to lead multicultural outreach for MillerCoors, adding the Coors Light and Miller Lite brand work to its roster. "We appreciate the strong partnership we have cultivated and sustained with Flowers over the years," said Larry Waters, senior director of community commerce and partnership, MillerCoors. "We look forward to the continued growth of the relationship and the creation of outstanding, relevant programs that effectively connect with our brands and consumers." Flowers first began its relationship with the legacy Miller Brewing Company in 1995, offering ethnic insights in the areas of brand support and multicultural community relations. Successful work with programs like the Miller Urban Entrepreneur Series (MUES) and Business Plan Competition became a springboard into other community-focused programs that have helped Miller build brand loyalty with multicultural audiences. Throughout Miller's merger with Molson Coors in 2007, Flowers remained one of the company's leading multicultural agencies, and have now regained the opportunity to provide public relations brand support for Miller Lite and Coors Light. "Growing our portfolio of MillerCoors brand work provides a wonderful opportunity for the Flowers team to showcase its broad range of capabilities," said Christina Steed, senior vice president, Flowers Communications Group. "Given our legacy of leadership in multicultural communications, we're thrilled about the work with MillerCoors and Major League Baseball, and we are ready to play an important role in the success of these great organizations." In addition to work with MillerCoors Community Commerce signature programs, such as the MUES and Messenger Awards, Flowers also leads public relations for the Coors Light national hip-hop talent search, Search for the Coldest, hosted by rap artist Ice Cube; and, the return of the popular comedy search, Stand Up It's Miller Time, hosted by actor and comedian Kevin Hart. Both programs will tour in several cities around the country this summer. For more information, visit www.SearchfortheColdest.com and www.StandUpItsMillerTime.com. Flowers Communications Group is a national, multicultural communications company based in Chicago. Founded in 1991 by D. Michelle Flowers Welch, its mission is to provide quality public relations, social media and integrated marketing services that reach and respect ethnic audiences and align with client partners' business objectives. Flowers' current clients and partners include American Honda Motor Co., The Arthur Agency, Fleishman Hillard, Illinois Department of Transportation, Illinois Office of Tourism, Major League Baseball, McDonald's, MillerCoors, Sears Holdings Corp., (Kmart and Sears), and Wells Fargo. Flowers Communications Group is part of IPREX global communication. Learn more about and stay connected to Flowers Communications Group by visiting the company's website, at www.flowerscomm.com, or through BLOOM at www.flowerscomm.com/bloom. Go to Target Market News homepage RECENT STORIES Black Cable TV Ratings for Week of June 25 - July 1 BET Awards easily take No.1 cable show, VH1 remains week's top cable network Black TV Ratings for Week of June 25 - July 1 'America's Got Talent,' Olympic trials give NBC a win with black viewers E. Morris Communications creates winning debut campaign for juice drink line Africa Channel signs sponsorship deal to compete in 2013 NASCAR racing season Black journalists honor NorthStar publisher as 'Entrepreneur of the Year' Black Cable TV Ratings for Week of June 18 - 24 VH1 wins the week's trifecta on the Top 25 cable favorites in black households Black TV Ratings for Week of June 18 - 24 Black viewers were 35 percent of the total audience for NBA championship game Africa Channel signs sponsorship deal to compete in 2013 NASCAR racing season ASPiRE will launch with series, 'ABFF Independent' featuring Black filmmakers BET leads coalition of Black media, ad agencies in effort to increase ad dollars Click here for more recent news stories and our news archive Return to top of page |
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