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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of July 4 - 10
CBS returns as Top 24 leader after NBC loses 'The Voice;' ABC takes No.1

(July 14, 2011) The battle between talent competition shows has one less competitor now that NBC aired its finale of "The Voice." NBC is still standing with "America's Got Talent" and it goes up against Fox's "So You Think You Can Dance." But both fell to ABC's hour-long interview with kidnapping victim Jaycee Dugard which took No.1 in black households for the week.

CBS overtook ABC to return as most watched network in black households. It had a total of 9.5 million viewers for 12 shows. ABC claimed 6.4 million for seven of its programs. NBC fell to third with 4.8 million for four entries.

Nielsen recorded to the total number of viewers for the Top 25 most popular shows in black homes as 23.1 million, a three percent rise above the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

PRIMETIME SPECIAL -7/10

ABC

7.8

4.2

1,565

2

AMERICA'S GOT TALENT-TUE

NBC

7.7

4.6

1,722

3

AMERICA'S GOT TALENT 7/5

NBC

6.5

3.6

1,353

4

CSI

CBS

5.7

2.7

1,016

5

SO YOU THINK CAN DANCE-WED

FOX

5.6

2.9

1,108

6

SO YOU THINK CAN DANCE-THU

FOX

5.5

3.1

1,150

7

AMERICA'S GOT TALENT-WED

NBC

5.3

2.4

914

8

WIPEOUT-THURS

ABC

4.9

2.8

1,052

9

BLUE BLOODS

CBS

4.8

2.4

917

10

NCIS: LOS ANGELES

CBS

4.7

2.2

820

11

CRIMINAL MINDS

CBS

4.7

2.3

863

12

CSI: NY

CBS

4.5

2.2

818

13

MACY'S 4TH JULY FIREWORKS

NBC

4.5

2.4

906

14

ROOKIE BLUE

ABC

4.5

2.2

816

15

NCIS

CBS

4.5

2.0

740

16

FLASHPOINT

CBS

4.4

2.1

791

17

ABC WORLD NEWS TONIGHT SPECIAL

ABC

4.3

2.3

869

18

48 HOURS SP:CASEY ANTHONY

CBS

4.2

1.8

695

19

20/20-FRI

ABC

4.1

1.9

724

20

48 HOURS MYSTERY

CBS

4.0

1.9

700

21

BIG BROTHER 13-THU

CBS

3.9

2.1

784

22

WIPEOUT-TUES

ABC

3.9

2.1

782

23

THE MENTALIST

CBS

3.8

1.8

682

24

CSI: MIAMI

CBS

3.8

1.9

710

25

PRMTME NIGHTLN-C. ANTHONY

ABC

3.7

1.7

639

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for previous week's Top 25 TV chart


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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