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Pamela El named to new position of Chief Marketing Officer for the NBA
(July 11, 2014) The National Basketball Association has announced that Pamela El will join the league in the new position of Chief Marketing Officer effective August. 18. El will report to NBA COO, Mark Tatum and will be responsible for the NBA's global marketing operation, directing brand development, overall marketing, and advertising for the NBA, WNBA, and NBA Development League.
With more than 30 years of experience, El has long been recognized as an industry leader for her expertise in brand management, marketing strategy, creative development, and media and sponsorships. Half of her marketing career was spent with two world-class advertising agencies.
El spent over a decade with State Farm Insurance in the role of Marketing Vice President where she led sales and marketing strategy for the U.S. and Canada, including brand management, national and local media and advertising, sponsorships, and digital marketing. Most recently, El served as Senior Vice President of Financial Brand Marketing for Nationwide Insurance, where she spearheaded brand marketing for Financial Services and directed the creative, media, and research initiatives for its first direct-to-consumer campaign.
"With an extraordinary track record of success in the marketing industry, we are thrilled that Pam will be joining the NBA," said Tatum. "Having personally worked with Pam for many years on the NBA's partnership with State Farm, she will be a huge addition as we work to build our brand on a global scale."
"Working for the NBA is truly a dream come true," said El. "I love the competitiveness of the game and admire the league's world-class teams and passionate global fanbase. I look forward to working with Mark and everyone at the NBA as we take the league's marketing efforts to the next level."
Prior to working for Nationwide Insurance and State Farm, El held positions with Terebeam Corporation in Seattle, U.S. West Communications in Denver, and The Martin Agency in Phoenix and Richmond, Virginia. She began her marketing career in 1983 with Siddell, Matus, & Coughter, also in Richmond.
Throughout her career El has received a variety of distinctions. She was named by Advertising Age as one of the Top Most Influential Women in Advertising in 2012. She has been recognized with the "Changing the Game" award from the Advertising Women of New York (AWNY) and the 2010 Steve Harvey Foundation Corporate Citizen Award. She was also honored as one of the 25 Most Influential Black Women in Business by The Network Journal in 2009. Prior to leaving State Farm, she served on the Board of Directors for the Women's Basketball Hall of Fame, the Ad Council, the LeBron James Family Foundation, and the LIFE Foundation.
In 2008, Target Market News awarded El with the Marketing to African Americans with Excellence (MAAX) Award as Marketing Executive of the Year.
El earned a BS in Mass Communications from Virginia Commonwealth University. She and her husband William reside in Columbus, Ohio and are in the process of relocating to New York City.
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