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Toyota holds industry's first sales call for multicultural media at NAMAD conference

(July 10, 2015) Toyota Motor Sales made automotive history last week by hosting the industry's first regular conference call specifically for multicultural media. Once each quarter, auto manufacturers hold scheduled calls for the business and auto press to update them on their latest sales figures.

Toyota initiated what it said will be a quarterly call for African American and Hispanic journalists during the National Association of Minority Auto Dealers 35th annual conference in Miami. NAMAD represents the nearly 2,000 black, Latino, Asian and Native American owned automotive dealership in the U.S.

"As Toyota continues to increase its focus and commitment to multicultural consumers," said Jim Colon, vice president of African American Business Strategy explained, "we wanted to host a call to share how our cars are doing among African American and US Hispanic consumer segments. It is our hope that you find these calls helpful to you, your media outlets and most importantly, your audiences. We want to be resource to you for all things cars in the African American and Hispanic communities."


Among those participating the Toyota multicultural sales call were (top, l-r) Marc Bland of IHS Polk, and Toyota executives Dana Heyward and Bruce Hines; (bottom row, l-r) Alva Mason, Jim Colon and Patricia Pineda.

Among the results Toyota highlighted in the call were these:

-  Year-to-date sales for Toyota, Lexus and Scion were 209,912, up 4.1% on a volume basis

-  Toyota, Lexus and Scion total sales of 209,912 were up 4.1% on a volume basis

- Toyota is the industry's #1 retail brand after six months, with Camry the best-selling car in America, and Corolla the best-selling sub compact

"Looking at the second half of 2015, as a company, we are optimistic about the industry, especially for Lexus," said Colon. "Not only are the economic indicators upbeat, Lexus has historically been a second half team, normally posting a higher sales volume during the final six months of the year and peaking in December."

"This year we'll have the added benefit of a number of model updates for vehicles representing more than 60% of our sales volume including a freshened ES coming in August."

Colon was joined by Patricia Pineda, group vice president of Hispanic Business Strategy, and Alva Mason, national manager, African American Business Strategy. The conference call also featured a presentation from Marc Bland, vice president of diversity and inclusion for IHS Polk, and widely recognized as the auto industry's leading authority on African American and Hispanic consumers behavior.

Additional information offered in the Toyota conference call can be reviewed by visiting here.


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