The Week of July 3 – 9
BET Awards' afterglow gives it number one cable favorite spot for second week

(July 12, 2006) The BET Awards' second encore pulled in another 1.2 million admirers to capture first place again on the top 25 most popular cable programs for the first week in July. Despite the fact that it had aired twice in the previous week and attracted a combined audience of 7.8 million black viewers, word-of-mouth kept the viewers coming back for more.

But it’s summertime, and with young viewers in control of the remote, the Disney channel was the overall winning network. Ten of the 25 most watched cable shows came from the Disney roster. MTV's Thursday night block of "Run's House," "Pimp My Ride" and "Making The Band 3" took second, third and fourth place. The overall total of households watching the top 25 was 14.2 million, a 16 percent drop from the 17 million of the previous week.

Top 25 Cable Shows in Black Households
 
Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks
Go to Target Market News homepage

 

________________________

Click here to read more

________________________

 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news