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Bronner Bros. and Ford mark tenth year of partnership at International Hair Show
(July 10, 2013) Bronner Bros., a leading global hair and skin care company, will celebrate its ten-year partnership with Ford Motor Company by unveiling the "Ford Top Ten" -- some of the nation's top stylists and barbers who "Go Further" -- at the upcoming International Hair Show in Atlanta.
This is Ford's fifth year as the show's title sponsor, further demonstrating the automotive company's commitment to the African American community. The long-standing relationship also reinforces the significance of hair and beauty industry professionals' role in setting lifestyle trends and sparking grassroots awareness.
Earlier this year, Ford assembled a panel of distinguished beauty and barber professionals to nominate individuals with a reputation for excellence in the hair care industry combined with a record of notable community leadership. The group will be introduced at a private reception during the 2013 Bronner Bros. International Hair Show at the Georgia World Congress Center, August 17-20 , 2013. Now in its 66th year, the event is recognized as the world's largest beauty show of its kind.
"Over the past decade, it's been an honor for Bronner Bros. to provide a platform that connects Ford to so many loyal beauty industry professionals," said Gerald Render, vice president of Bronner Bros. and Upscale magazine. "We are proud to celebrate this milestone and look forward to working together for many years to come."
"Ford's partnership with Bronner Bros. symbolizes our commitment to supporting an organization that is community-centered and dedicated to service," said Shawn Thompson, manager of multicultural marketing at Ford. "We believe this tenth year provides an ideal opportunity to showcase some of nation's top barbers and stylists who possess the extraordinary drive required to 'Go Further.'"
As part of the campaign, Ford will profile the Top Ten list in Upscale magazine this summer.
In addition to announcing the Top Ten list, Ford will host its annual "Ride N Drive," which grants show participants an opportunity to preview 2014 vehicles. The first 300 people to complete a test drive will receive VIP access to the Ford Blue Lounge on August 18, which will be located near the GWCC at Park Bar Atlanta, 150 Walton St NW Atlanta, GA 30316.
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