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Black TV Ratings for Week of June 25 - July 1
'America's Got Talent,' Olympic trials give NBC a win with black viewers
(July
3, 2012) As the Olympics approach, NBC was able to attract the early
interest of Black viewers with qualifying trails for the London games.
Though they showed up at the lower end of the Top 25 chart, they put the
games on the minds of an audience that will be important to NBC if it is
to achieve ratings success with this year's events.
NBC was the most watched TV network during the last week of June, with
8.4 million watching 10 of its shows. CBS was second with 5.3 million
across seven offerings. ABC took third with 3.7 million over five
programs.
According to Nielsen, the total audience for the Top 25 favorite shows
was down 40 percent from the previous week to 20 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
|
1 |
AMERICA'S GOT TALENT-TUE |
NBC |
5.5 |
3.0 |
1112 |
|
2 |
AMERICA'S GOT TALENT-MON |
NBC |
5.3 |
2.6 |
959 |
|
3 |
AMERICA'S GOT TALENT-WED |
NBC |
5.2 |
2.7 |
1008 |
|
4 |
US OLYMPIC TRIALS-SAT 9P |
NBC |
5.0 |
2.7 |
1012 |
|
5 |
CRIMINAL MINDS |
CBS |
4.7 |
2.3 |
860 |
|
6 |
60 MINUTES |
CBS |
4.7 |
2.3 |
867 |
|
7 |
PERSON OF INTEREST |
CBS |
4.5 |
2.1 |
789 |
|
8 |
SO YOU THINK CN DANCE |
FOX |
4.5 |
2.5 |
945 |
|
9 |
DUETS |
ABC |
4.5 |
2.1 |
782 |
|
10 |
MASTERCHEF-TUE |
FOX |
4.3 |
2.1 |
776 |
|
11 |
US OLYMPIC TRIAL-SUN 7P |
NBC |
4.3 |
2.1 |
797 |
|
12 |
48 HOURS MYSTERY TUESDAY |
CBS |
4.3 |
1.9 |
718 |
|
13 |
WIPEOUT-THURS |
ABC |
4.2 |
2.5 |
923 |
|
14 |
THE MENTALIST |
CBS |
4.2 |
1.9 |
701 |
|
15 |
CSI |
CBS |
4.1 |
1.9 |
729 |
|
16 |
US OLYMPIC TRIALS-SUN 9P |
NBC |
4.1 |
1.9 |
728 |
|
17 |
HELL'S KITCHEN-TUE |
FOX |
4.1 |
2.1 |
791 |
|
18 |
NCIS: LOS ANGELES |
CBS |
4.0 |
1.8 |
690 |
|
19 |
ROOKIE BLUE |
ABC |
3.9 |
1.9 |
698 |
|
20 |
US OLYMPIC TRIALS-MON 8P |
NBC |
3.9 |
1.7 |
655 |
|
21 |
US OLYMPIC TRIALS-FRI 9P |
NBC |
3.9 |
2.2 |
817 |
|
22 |
US OLYMPIC TRIALS-SUN 8P |
NBC |
3.8 |
1.8 |
664 |
|
23 |
US OLYMPIC TRIALS-TUE 8P |
NBC |
3.8 |
1.8 |
687 |
|
24 |
20/20-FRI |
ABC |
3.8 |
1.8 |
667 |
|
25 |
SHARK TANK |
ABC |
3.8 |
1.9 |
702 |
Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands
(1,000 = 1 million). Rankings are based on share of black households.
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
Click here to view the previous week's Top 25
TV shows
Go to Target Market News homepage
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