Departments
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News
Retailing News
Consumer Research
Expenditure Data
People in the
News
Industry News
Company Bios and
Background
Register
Here
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail?
Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives,
updates and headlines on the latest developments in African American
marketing and media
Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
______________________
Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
_____________________
Copyright
© 2007 by
Target Market News Inc.
All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
The Week
of July 2 – 8
‘Charm School’ takes No.1 show; ‘Payne’ specials make TBS top network
(July
12, 2007) VH1’s “Charm School” captured the top position for most popular
cable shows in black households for the first week of July. The reality
show edged out the “House of Payne,” July 4th marathon, which
came close to returning Tyler Perry’s comedy to the head of the chart
after losing last week to the BET Awards.
”Payne” helped give TBS the week’s top network title with five shows. BET
and TNT followed with four each. USA and Disney each had three.
After rising significantly last week, the total number of homes watching
the top 25, according to Nielsen media Research, dropped nearly 21 percent
to 15.7 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
|
1 |
CHARM SCHOOL |
VH1 |
15.0 |
1,355 |
|
2 |
HOUSE OF PAYNE SPL |
TBS |
16.2 |
1,202 |
|
3 |
HOUSE OF PAYNE SPL |
TBS |
16.6 |
1,197 |
|
4 |
HOUSE OF PAYNE SPL |
TBS |
14.3 |
997 |
|
5 |
HOUSE OF PAYNE SPL |
TBS |
13.7 |
911 |
|
6 |
WWE ENTERTAINMENT |
USA |
9.6 |
869 |
|
7 |
WWE ENTERTAINMENT |
USA |
9.2 |
816 |
|
8 |
THE CLOSER |
TNT |
7.2 |
637 |
|
9 |
BET AWARDS SHOW |
BET |
8.7 |
633 |
|
10 |
BET AWARDS SHOW |
BET |
7.8 |
609 |
|
11 |
MAKING THE BAND 4 |
MTV |
6.3 |
566 |
|
12 |
CORY IN THE HOUSE |
DISNEY |
5.7 |
480 |
|
13 |
CHARM SCHOOL |
VH1 |
5.2 |
464 |
|
14 |
THE FIRST 48 |
A&E |
5.6 |
460 |
|
15 |
EVERYB’ LOVES RAYMOND |
TBS |
5.9 |
447 |
|
16 |
DEVIL WEARS PRADA, THE |
HBO |
6.0 |
437 |
|
17 |
FRESH PRINCE OF BEL AIR |
NICK |
4.9 |
427 |
|
18 |
BET COMICVIEW |
BET |
5.0 |
425 |
|
19 |
TNT BIG PICTURE MOVIES |
TNT |
5.1 |
409 |
|
20 |
LAW & ORDER TRIAL BY JURY |
TNT |
5.2 |
402 |
|
21 |
LAW & ORDER: SVU |
USA |
5.1 |
402 |
|
22 |
SUITE LIFE OF ZACK & CODY |
DISNEY |
4.9 |
399 |
|
23 |
HEARTLAND |
TNT |
4.4 |
396 |
|
24 |
BET MOVIE OF THE WEEK |
BET |
5.1 |
395 |
|
25 |
THATS SO RAVEN |
DISNEY |
4.6 |
389 |
Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
Go to Target Market News
homepage
Get the Summit Workbook
with presentation decks from: Arbitron
Burrell Communications
E. Morris Communications
Ethnic Print Media
GlobalHue
Hunter-Miller Group
Nia Enterprises
Nsights Worldwide LLC
R. L. Polk
Results Inc.
Target Market News
The Media Audit
U.S. Census Bureau
UniWorld Group
Click here for info
on how to order
Sponsored by
_________________________________________________________________________________________
13th Edition Now Available
New Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
_________________________________________________________________________________________
ATTENTION BOOK CLUBS
AND BOOK LOVERS!
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .
Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison, Virginia DeBerry and Donna Grant.
Click here for more information and to register
________________________
The African-American
Book Publishing Authority
Now
in its eighth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS PUBLICATION
_________________________
Click here to read more
________________________
SUBSCRIBE TODAY!
The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news